Responsibilities

• Brand Identity & Storytelling: Maintain and evolve the Jersey Shore Wave visual identity, voice, and storytelling across all platforms to ensure consistency and strong emotional connection with fans
• Creative Campaign Development: Develop seasonal campaigns for ticket sales, sponsorship promotions, community initiatives, and player storytelling
• Digital Content & Social Media Management: Oversee content planning, creation, and publishing across social media, email marketing, and website. Collaborate with graphic designers, photographers, and media partners
• Digital Growth & Performance Tracking: Monitor engagement metrics across social media and digital platforms, using insights to refine creative strategy and grow the team’s audience and fan engagement
• Photo & Video Direction: Direct creative vision for photo and video content, including but not limited to pre-game hype reels, behind-the-scenes-footage, post-game highlights, and game-day graphics
• Fan Experience & Game Day Presentation: Lead the visual and emotional tone of the in-stadium experience, including jumbotron graphics, team intros, signage, on-field visuals, and venue branding. Develop fan activations and interactive experiences that leave a lasting impression
• Game Day Coverage: Oversee or coordinate real-time game-day content including live social media updates, highlight clips, photography, and postgame recap materials
• Player & Community Storytelling: Develop content highlighting players, community initiatives, and the mission of women’s tackle football
• Merchandising: Create apparel and design products that reflect the brand and appeal to the fanbase
• Creative Growth: Grow the Creative organization by bringing in graphic designers, social media managers, copywriters, web designers, photographers, and videographers