Creative Director

Responsibilities

• Define and lead Edikted's overarching creative direction, ensuring a consistent and recognizable brand identity across all platforms and customer experiences.
• Develop and execute innovative creative strategies that strengthen brand positioning and resonate with Gen Z and emerging consumer audiences.
• Establish and maintain creative standards, visual guidelines, and brand storytelling principles.
• Partner with executive leadership to translate business priorities, seasonal strategies, and growth objectives into impactful creative concepts.
• Continuously evolve the brand's creative identity while maintaining its authenticity, relevance, and competitive differentiation.
• Identify emerging cultural movements, fashion trends, and creative opportunities that position Edikted at the forefront of the industry.
• Lead the creative concept, development, and execution of seasonal campaigns, product launches, brand collaborations, and promotional initiatives.
• Oversee art direction for photography, video production, editorial content, and integrated marketing campaigns.
• Direct creative execution across casting, styling, photography, set design, production, and post-production.
• Ensure campaigns deliver compelling storytelling while supporting product visibility, customer acquisition, and conversion objectives.

Requirements

• Bachelor's degree in Graphic Design, Art Direction, Fashion, Marketing, Visual Communications, or a related field, or equivalent professional experience.
• 8+ years of progressive creative experience, including significant experience in fashion, lifestyle, beauty, retail, or consumer brands.
• 3+ years of experience leading creative teams or overseeing multidisciplinary creative functions.
• Demonstrated success developing and executing high-impact creative campaigns across digital, social, e-commerce, and traditional marketing channels.
• Strong portfolio showcasing exceptional creative direction, brand storytelling, campaign development, and visual execution.
• Deep understanding of fashion trends, Gen Z culture, social media, and the evolving consumer landscape.
• Proven ability to translate creative concepts into commercially successful brand initiatives.
• Experience directing photography, video production, styling, and integrated creative campaigns.
• Strong knowledge of Adobe Creative Suite and contemporary creative production tools.
• Exceptional leadership, communication, presentation, and project management skills.

Preferred

• Experience within a high-growth, digitally native fashion or lifestyle brand.
• Experience leading creative strategy across e-commerce and brick-and-mortar.
• Strong understanding of influencer marketing, creator culture, and social-first content development.
• Experience managing creative agencies, external production partners, and significant campaign budgets.
• Familiarity with performance marketing creative, A/B testing, and data-informed optimization.
• Experience supporting international brand growth or global marketing campaigns.

Benefits

• Health, Dental, and Vision insurance, plus 401(k)
• Paid Time Off (PTO)
• Hybrid schedule: Monday–Thursday on-site at our Arts District HQ, Fridays remote
• Employee discount
• Salary range: $200,000-$245,000