Creative Director, Creative Marketing & Design Innovation

Responsibilities

• Drive Brand & Design Leadership: Systemize and support creative direction across campaigns, digital products, content platforms, and experiential brand moments. Champion modern, modular brand design systems that adapt across surfaces and audiences.
• Architect AI & Computational Workflows: Build node-based, computational creative systems, generative pipelines, and modular toolchains. Act as the "director of models"—deciding which models do which jobs (storyboarding, stills, motion, voice) and sequencing them into a single, cohesive piece of work.
• Establish Creative Systems Thinking: Treat prompts, models, and pipelines as raw design material rather than just tools. Maintain a version-controlled prompt and workflow library to ensure what works becomes a standardized, repeatable asset.
• Own Taste & Safety Validation: Guide creative teams on the ethical, brand-safe use of generative technologies (e.g., Midjourney, Runway, Sora, ChatGPT), acting as the ultimate arbiter of taste to ensure speed and scale never compromise craft or brand integrity.
• Innovate E-Commerce & Digital Products: Lead creative development for immersive, omni-channel e-commerce experiences (Verizon.com, My Verizon App) and performance-aware campaigns that fuel acquisition, conversion, and retention.
• Pioneer Experimental Storytelling: Drive the execution of AR, XR, spatial experiences, AI avatars, and dynamic brand utilities. Build generative and procedural systems that produce brand-native, data-responsive, and personalized creative at scale.
• Lead & Mentor: Manage, inspire, and elevate a dedicated cross-disciplinary team of art directors, UX designers, copywriters, and creative technologists, fostering a studio culture of speed, curiosity, and technical brilliance.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Six or more years of experience in Creative leadership within digital, integrated, or innovation environments, with a standout portfolio showing AI-fueled programs or platforms.
• Proven experience leading multidisciplinary teams (art direction, UX, creative tech, content) and building intelligent content pipelines within a large-scale Fortune 100 brand or top-tier agency.
• Hands-on fluency with node-based, computational creative tools and generative environments (e.g., ComfyUI, Weavy, Flora, Krea) and procedural/real-time systems (e.g., TouchDesigner, Houdini, Notch, Cavalry, Unreal Engine).
• Exceptional ability to orchestrate multiple generative models into a single pipeline, understanding where each model's capability boundary—its "jagged frontier"—actually sits, and how to sequence them into cohesive workflows.
• Deep fluency in Figma, Adobe Creative Cloud, e-commerce, UX design, content personalization, and performance marketing.

Preferred

• A Master’s Degree.
• You are zero-ego, highly collaborative, a clear communicator capable of pitching bold tech-driven ideas to executives, and deeply invested in mentoring the next generation of creative innovators.
• Proven experience navigating, scaling, and delivering high-stakes creative for a major Fortune 100 brand. You know how to make a massive enterprise move with the agility of a startup.
• A deep, uncompromising passion for typography, design, photography, cinematography, and motion graphics. You know what looks good, and more importantly, why it works.
• You are zero-ego, highly collaborative, and deeply invested in the growth of your team.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.