Coordinator, Retail & Brand Activation

Buffalo, NY (On-site)

$50K/yr – $60K/yrMid Level1+ years expFull time

Posted 10 days ago

Job Summary

Own end-to-end Retail Marketing project coordination, asset creation, budget tracking, and cross-functional execution, while analyzing ROI and sell-through to drive New Era at retail.

  • Coordinate assets, campaigns, and events across internal teams
  • Monitor budgets, ROI KPIs, and program impact on sell-through
  • Collaborate with Legal, Purchasing, Finance, Logistics and Sales to execute at retail

Job Description

Responsibilities

  • Assist with project coordination for Retail Marketing initiatives across the business, including but not limited to campaign execution at retail, activations/events at key accounts, analysis of retail account buys, competitive research, and working cross-functionally to request marketing assets for accounts
  • Partner with Legal, Purchasing, Finance, Logistics, and other internal departments to ensure all standard operating procedures are completed through each step of the purchase request & order fulfillment processes
  • Work with internal teams to bring brand campaigns to life at retail – inclusive of asset creation process, print production, shipment, and implementation
  • Responsible for tracking and management of both project-specific and annual department budgets
  • Support US Sales team in leveraging company-wide fixture program to increase sell-through and New Era’s market share at retail
  • Daily responsibilities associated with New Era’s stocked point-of-purchase fixture program, including order input, inventory maintenance, and budget tracking
  • Partner with key internal business partners (Marketing, Sales, Creative Services, Product Development, etc.) to ensure the brand’s product and creative vision is carried through to each environment
  • Analyze the impact above projects have on the sell-through of New Era product; analyzes ROI and other applicable KPIs
  • Proficiency in Microsoft Office (Excel, Word, and Outlook)
  • Keep all sensitive matters confidential

Requirements

  • Excellent project management, organizational, verbal and written communication skills
  • Understanding of core Marketing principles and a passion for the industry
  • Comprehension of financial data and budget tracking
  • Energetic and outgoing person who embraces work with a sense of urgency and persistence with a solution-based mentality
  • Ability to handle changing priorities and work collaboratively across organizational structures
  • Basic knowledge of Adobe Suite (InDesign, PhotoShop, etc.) a plus
  • Bachelor’s degree in Marketing, Business Administration, or related field preferred; additional experience in lieu of degree considered
  • One (1) to three (3) years of experience working in office environment required; professional marketing experience preferred
  • Proficiency in Microsoft Office (Excel, Word, and Outlook)
  • Keep all sensitive matters confidential

Benefits

  • New Era Cap, LLC’s casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.
  • As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site.
NEW ERA CAP LLC logo

NEW ERA CAP LLC

3.7 Glassdoor

New Era Cap, LLC. is an international lifestyle brand with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.

Founded in 1920
Buffalo, New York, USA
3.5K employees (484 in marketing)
65% recommend to a friend
57% CEO approval

Salaries

Posted range

$50K/yr – $60K/yr

Taken straight from the job posting.

See all NEW ERA CAP LLC salaries

Marketing Team

Marketing Team Size
294 (8% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$775M
Last Raise
$775M
Debt Financing, 3 years ago

Funding History

  • Sep 2023
    Debt Financing • $775M

Traffic Signals

Monthly Visitors
5.3M
Monthly Google Ads Budget
$28.2K
Traffic Source Mix
Search
37%
Direct
49.7%
Referral
4.9%
Social
6%
Paid
2.2%

Headcount Trend

Current headcount: ~3.5K

Recent News

NEW ERA CAP LLC logo

Coordinator, Retail & Brand Activation

NEW ERA CAP LLC · Buffalo, NY · On-site