NEW ERA CAP LLC | Company Profile, Culture & Jobs

New Era Cap, LLC. is an international lifestyle brand with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.

Founded in 1920

Buffalo, New York, USA

3.5K employees (484 in marketing)

www.neweracap.com

65% recommend to a friend

39% positive business outlook

People

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$775M

Last raise

$775M

Debt Financing, 3 years ago

Funding history

Sep 2023

Debt Financing New Era Cap · $775M

Audience

Monthly website visitors

5.3M

Month over month+8.7%

Quarter over quarter+12.9%

Top sourceDirect (49.7%)

Ad budget per month$28.2K

Average search rank56.6

Traffic source mix

Direct

49.7%

Search

37%

News

Bengala + RUNWAY 2026: A night of fashion and philanthropy, presented by New Era Cap Foundation

Dec 9, 2025 • SUNY Buffalo State University

New Era Releases 2025 Major League Soccer Champions Collection Celebrating Inter Miami CF

Dec 7, 2025 • PR Newswire

Rasmus & Tage | New Era Cap Design

Nov 25, 2025 • NHL.com

Links

www.neweracap.com

Crunchbase

X (Twitter)

Glassdoor

NEW ERA CAP LLC insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1920

Headquarters

Buffalo, New York

Employees

1001-5000

12.6% growth last 12mo

Marketing team

484

14% of company

0 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Late-stage · Growing 12.6% last 12 months · More mature

Trend

2021-12-27 -> 2026-02-16

Headcount (12 months)

+12.6%

Last funding round

31 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

5.3M

Month over month+8.7%

Quarter over quarter+12.9%

Top sourceDirect (49.7%)

Traffic source mix

Direct

49.7%

Search

37%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 139.3K organic clicks / 36.9K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+2,510

Ad budget per month

$28.2K

Average search rank

56.6

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

94.3K

12-mo growth

+30.1%

Job openings

Shows open jobs, growth, and role changes.

Main result

3 open jobs

Open jobs trend: —

Trend

Marketing team size

Shows saved marketing team size.

484

14% of the company

Average years of experience

Shows typical years of experience across saved people.

14 years

Based on 23,989 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 484.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.7 / 5

Work-life balance

2.9 / 5

Culture

3.4 / 5

Diversity & inclusion

3.5 / 5

Recommend to a friend

65%

Positive business outlook

39%

Funding

Shows saved funding data.

Total funding

$775M

Last raise

Debt Financing

3 years ago

Funding details

Amount raised

$775M

Last round

Debt Financing

Last fundraise

3 years ago

News

Shows saved company news.

Bengala + RUNWAY 2026: A night of fashion and philanthropy, presented by New Era Cap Foundation

Dec 9, 2025 • SUNY Buffalo State University

New Era Releases 2025 Major League Soccer Champions Collection Celebrating Inter Miami CF

Dec 7, 2025 • PR Newswire

Rasmus & Tage | New Era Cap Design

Nov 25, 2025 • NHL.com

Loading insights...

Headcount +12.6% year over year

Social

6%

Referral

4.9%

Paid referral

2.2%

LinkedIn followers

Follower count and growth

Total followers

94.3K

12-mo growth

+30.1%

Monthly growth

+2.7%

Salaries

Typical salary range

$17 – $17

HOUR

Median base

$80,000

Median total

$80,000

Median experience

4 years

Submissions

5

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NEW ERA CAP LLC insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1920

Headquarters

Buffalo, New York

Employees

1001-5000

12.6% growth last 12mo

Marketing team

484

14% of company

0 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Late-stage · Growing 12.6% last 12 months · More mature

Trend

2021-12-27 -> 2026-02-16

Headcount (12 months)

+12.6%

Last funding round

31 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

5.3M

Month over month+8.7%

Quarter over quarter+12.9%

Top sourceDirect (49.7%)

Traffic source mix

Direct

49.7%

Search

37%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 139.3K organic clicks / 36.9K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+2,510

Ad budget per month

$28.2K

Average search rank

56.6

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

94.3K

12-mo growth

+30.1%

Job openings

Shows open jobs, growth, and role changes.

Main result

3 open jobs

Open jobs trend: —

Trend

Marketing team size

Shows saved marketing team size.

484

14% of the company

Average years of experience

Shows typical years of experience across saved people.

14 years

Based on 23,989 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 484.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.7 / 5

Work-life balance

2.9 / 5

Culture

3.4 / 5

Diversity & inclusion

3.5 / 5

Recommend to a friend

65%

Positive business outlook

39%

Funding

Shows saved funding data.

Total funding

$775M

Last raise

Debt Financing

3 years ago

Funding details

Amount raised

$775M

Last round

Debt Financing

Last fundraise

3 years ago

News

Shows saved company news.

Bengala + RUNWAY 2026: A night of fashion and philanthropy, presented by New Era Cap Foundation

Dec 9, 2025 • SUNY Buffalo State University

New Era Releases 2025 Major League Soccer Champions Collection Celebrating Inter Miami CF

Dec 7, 2025 • PR Newswire

Rasmus & Tage | New Era Cap Design

Nov 25, 2025 • NHL.com

Social

6%

Referral

4.9%

Paid referral

2.2%

Monthly growth

+2.7%

2023-09-01 -> 2026-02-01

Open jobs growth

—

Biggest role change

—

Latest open role

Financial Planning & Analysis (FP&A) Intern