2 months ago
Manager, Brand Activation & Events
NEW ERA CAP LLC
Buffalo, NY (On-site)Full time$70K/yr – $90K/yr
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Manager, Brand Activation & Events
Buffalo, NY (On-site)
$70K/yr – $90K/yrManager5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end live events and activations, driving on-site leadership, cross-functional alignment, and efficient production from concept to teardown.
- On-site leadership across events, vendors, and staffing to ensure seamless execution.
- Cross-functional coordination with Marketing, Sales, E-commerce, Creative Services, and Merchandising to align product, design, and operations.
- Build and streamline event workflows, documentation, and post-event recaps to drive repeatable success.
Job Description
Responsibilities
- Lead the planning and execution of a wide range of events and activations, including league tentpoles (Super Bowl, Draft, All-Star), retail pop-ups, tradeshows, and internal events
- Own project timelines, deliverables, and cross-functional coordination to ensure projects remain on track from concept through execution
- Partner with internal teams (Marketing, Sales, E-commerce, Creative Services, Merchandising) to align on product, creative, and operational needs across events and activations
- Manage relationships with external vendors and partners (production, fabrication, creative, logistics), ensuring timelines, budgets, and brand expectations are met
- Oversee the production process from concept approvals through fabrication, delivery, installation, and on-site execution
- Manage project details including budgets, timelines, orders, staffing, shipping, and logistics across multiple concurrent projects
- Serve as a lead on-site operator across events, overseeing setup, live operations, troubleshooting, and teardown to ensure seamless execution from start to finish
- Travel frequently to support event execution, often acting as a primary point of contact on-site for vendors, partners, staffing teams, and operational needs
- Lead real-time decision making and problem solving in fast-paced live event environments
- Maintain organized documentation across projects (run of show, recaps, contact lists, production trackers, budgets, etc.)
Requirements
- Bachelor’s degree in Marketing, Communications, Visual Merchandising or related field preferred; additional experience in lieu of degree considered
- Five (5) to seven (7) years of relevant experience in events, experiential marketing, retail activation, production, or agency environment
- Experience managing large-scale events, retail activations, or experiential projects from planning through on-site execution preferred
- Travel Requirement – The location for this position is 100% on-site in Buffalo, NY
- Up to 50%, including nights, weekends, and occasional international travel as required by event schedules
- The ideal candidate is organized, proactive, and thrives in fast-paced environments, with a strong ability to manage timelines, oversee vendors, lead on-site execution, and independently run projects from concept through completion
- Knowledge of print production, fabrication methods, and materials commonly used in creative retail and experiential production
- Strong on-site presence and ability to lead effectively in live event environments under pressure
- Requirements including but not limited to project management, vendor liaison, budgeting, and cross-functional coordination across Marketing, Sales, E-commerce, Creative Services, Merchandising
Preferred
- Experience with space planning and event layouts preferred
- Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) preferred
- Experience in SketchUp a plus
- Background working within sports, lifestyle, fashion, or consumer brands a plus
Benefits
- Our casual work environment celebrates individuality and encourages employees to showcase their personal style.
- We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.
- As an employee, you\'ll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site.
NEW ERA CAP LLC
3.7 Glassdoor
New Era Cap, LLC. is an international lifestyle brand with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.
Founded in 1920
Buffalo, New York, USA
3.5K employees (484 in marketing)
65% recommend to a friend
57% CEO approval
Traffic Signals
Monthly Visitors
5.3M
Monthly Google Ads Budget
$28.2K
Traffic Source Mix
Search
37%
Direct
49.7%
Referral
4.9%
Social
6%
Paid
2.2%
Headcount Trend
Current headcount: ~3.5K
Marketing Team
Marketing Team Size
294 (8% of company)
Funding
Total Funding
$775M
Last Raise
$775M
Debt Financing, 3 years ago
Funding History
- Sep 2023Debt Financing • $775M