Coordinator, Retail & Brand Activation

Buffalo, NY (Unknown)

$50K/yr – $60K/yrMid Level3+ years expFull time

Posted 3 weeks ago

Job Summary

Owns end-to-end retail marketing coordination including asset creation, asset production, budget tracking, and cross-functional collaboration to drive at-retail sell-through and brand impact.

  • Coordinate campaigns and activations at key accounts
  • Manage budgets and ROI analysis

Job Description

Responsibilities

  • Assist with project coordination for Retail Marketing initiatives across the business, including but not limited to campaign execution at retail, activations/events at key accounts, analysis of retail account buys, competitive research, and working cross-functionally to request marketing assets for accounts
  • Partner with Legal, Purchasing, Finance, Logistics, and other internal departments to ensure all standard operating procedures are completed through each step of the purchase request & order fulfillment processes
  • Work with internal teams to bring brand campaigns to life at retail – inclusive of asset creation process, print production, shipment, and implementation
  • Responsible for tracking and management of both project-specific and annual department budgets
  • Support US Sales team in leveraging company-wide fixture program to increase sell-through and New Era’s market share at retail
  • Daily responsibilities associated with New Era’s stocked point-of-purchase fixture program, including order input, inventory maintenance, and budget tracking
  • Partner with key internal business partners (Marketing, Sales, Creative Services, Product Development, etc.) to ensure the brand’s product and creative vision is carried through to each environment
  • Analyze the impact above projects have on the sell-through of New Era product; analyzes ROI and other applicable KPIs
  • Proficiency in Microsoft Office (Excel, Word, and Outlook)
  • Keep all sensitive matters confidential

Requirements

  • One (1) to three (3) years of experience working in office environment required; professional marketing experience preferred
  • Bachelor’s degree in Marketing, Business Administration, or related field preferred; additional experience in lieu of degree considered
  • Proficiency in Microsoft Office (Excel, Word, and Outlook)
  • Travel Requirement: 0% to 5% domestic
  • Understanding of core Marketing principles and a passion for the industry

Preferred

  • Basic knowledge of Adobe Suite (InDesign, PhotoShop, etc.) a plus

Benefits

  • generous PTO policy
  • world-class benefits designed to promote health, financial stability, and personal growth
  • paid parking
  • exclusive discounts on apparel and headwear
  • professional development opportunities right here on-site
New Era Cap, LLC logo

New Era Cap, LLC

3.7 Glassdoor

New Era Cap, LLC. is an international lifestyle brand with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.

Founded in 1920
Buffalo, New York, USA
3.5K employees (484 in marketing)
65% recommend to a friend
57% CEO approval

Salaries

Posted range

$50K/yr – $60K/yr

Taken straight from the job posting.

See all New Era Cap, LLC salaries

Marketing Team

Marketing Team Size
294 (8% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$775M
Last Raise
$775M
Debt Financing, 3 years ago

Funding History

  • Sep 2023
    Debt Financing • $775M

Traffic Signals

Monthly Visitors
5.3M
Monthly Google Ads Budget
$28.2K
Traffic Source Mix
Search
37%
Direct
49.7%
Referral
4.9%
Social
6%
Paid
2.2%

Headcount Trend

Current headcount: ~3.5K

Recent News

New Era Cap, LLC logo

Coordinator, Retail & Brand Activation

New Era Cap, LLC · Buffalo, NY · Unknown