Coordinator, Fan Engagement & Analytics

Responsibilities

• Fan Engagement Program Operations
• Support execution and ongoing operations of fan engagement programs (GameZone, Bracket Challenge, Sweepstakes, Fan Vote, chat bots), including timelines, milestones, and documentation.
• Coordinate with internal teams, clubs, partners, and vendors, tracking deliverables, SOWs, rules deadlines, and launch readiness.
• Prize Fulfillment & Sweepstakes Administration
• Coordinate prize fulfillment (gift cards, merchandise, experiences, tickets) and manage tracking of values, shipping, delivery, and redemption.
• Handle winner communications, records, and legal documentation; prepare post-campaign reports.
• Reporting & Analytics
• Prepare regular performance reporting, analyzing participation, retention, completion rates, and engagement trends.
• Surface insights on prize effectiveness and optimization opportunities; investigate metric anomalies and support leadership recaps.
• Quality Assurance & Digital Experience Management

Requirements

• 1-3 years of professional experience in sports, marketing, digital operations, fan engagement, project coordination, or related environments.
• Experience building reports and analyzing data.
• Passion for sports, digital engagement, and customer experience.
• Excellent written and verbal communication skills.
• High attention to detail and quality assurance.
• Ability to manage multiple priorities in a fast-paced environment.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Ability to travel periodically (domestic and international) and work non-standard hours as needed.

Preferred

• Experience working in professional sports, media, entertainment, gaming, or digital products.
• Familiarity with sweepstakes, contests, promotions, or prize fulfillment operations.
• Content Management Systems (CMS).
• Project management tools (Monday.com, Asana, Airtable, Smartsheet, etc.).
• Web QA and testing.
• Marketing analytics platforms.
• CRM and fan engagement platforms.
• Understanding of website analytics and reporting tools.
• Knowledge of NHL teams, players, and hockey fandom.
• Bachelor's degree in Marketing, Sports Management, Business, Communications, Analytics, or a related field is preferred.

Benefits

• Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
• Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
• We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.
• Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
• Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
• Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
• A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.
• Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
• A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
• NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.