Conversion Rate Specialist

USA (Remote)

$72K/yr – $110K/yrMid Level2+ years expFull time

Posted 9 hrs ago

Job Summary

Own the experimentation and CRO program from design to insights, collaborating across teams to build high-converting digital experiences and leveraging data and AI for actionable optimization while maintaining ethical, audience-first outcomes.

  • Lead A/B and multivariate tests
  • Derive insights from analytics and AI to shape performance technology

Job Description

Responsibilities

  • designing and running A/B and multivariate tests, analyzing user behavior, and collaborating across teams to build high-converting digital experiences.
  • You’ll use data and AI not just for reporting, but to uncover actionable insights and shape the evolution of our performance technology—always with an eye on ethical, audience-first outcomes.

Requirements

  • 2+ years’ hands-on experience in CRO, growth marketing, or digital analytics
  • Proficiency with analytics (GA4), user behavior tools (Hotjar, Crazy Egg, Clarity), and testing platforms
  • Basic HTML, CSS, and Google Tag Manager skills
  • Analytical mindset with a knack for creative problem-solving
  • Strong communicator, collaborator, and fast learner—especially with AI and automation
  • Comfortable working remotely, flexibly, and with a results-oriented team

Benefits

  • healthcare coverage for employees and their families
  • financial protection from expected and unexpected expenses
  • multiple no-cost wellness resources
  • coverage for four-legged friends
  • a 401(k) plan with employer match
  • competitive paid time off and corporate holidays
  • mental health benefits
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McClatchy Media

3.5 Glassdoor

McClatchy Media Company is shaping the future of media by bringing together trusted journalism, engaging lifestyle and entertainment content, trend analysis, and innovative distribution solutions. We’re proud to reach an audience of over 100 million each month. By combining our strengths in news, entertainment, retail, and insights, we connect people and communities through stories, ideas, and services that inspire and inform.Our mission is to deliver high-quality content and meaningful connections while evolving to meet the needs of today’s world. From local news and investigative reporting to entertainment coverage and cutting-edge digital solutions, we’re building a sustainable, future-focused media company.At McClatchy Media Company, we’re driven by collaboration, trust, and innovation, creating opportunities for our audiences, partners, and employees to thrive.

Sacramento, California, USA
2.2K employees (988 in marketing)
49% recommend to a friend
67% CEO approval

Salaries

Posted range

$72K/yr – $110K/yr

Taken straight from the job posting.

See all McClatchy Media salaries

Marketing Team

Marketing Team Size
847 (39% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
230.5K
Traffic Source Mix
Search
16.4%
Direct
57.2%
Referral
24.1%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~2.2K

Recent News

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Conversion Rate Specialist

McClatchy Media · USA · Remote