Conversion Rate Optimization Manager

Responsibilities

• Build and manage a multi-quarter testing roadmap for dish.com and sling.com, moving from one-off tests to a steady, planned program.
• Grow the personalization program by using visitor data and audience segments to show the right message to each customer.
• Use Adobe Analytics and Quantum Metric to identify friction points within the customer journey and turn those findings into test ideas.
• Prioritize projects by value and effort, write clear test briefs, and partner with our operations team to launch tests in Adobe Target.
• Report results and revenue wins to leadership, and share lessons across teams to build a test-and-learn habit.
• Use AI tools to speed up analysis, test briefs, and reporting, and find new ways AI can help scale personalization.

Requirements

• Minimum Education: Bachelor’s degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
• Minimum Experience: 5+ years in digital marketing or eCommerce, including 3+ years focused on conversion rate optimization and A/B testing.
• Required Technical Skills:
• Adobe Analytics (hands-on)
• A/B testing and personalization tools (Adobe Target preferred)
• Behavioral analytics tools (like Quantum Metric, ContentSquare, or FullStory)
• Hands-on use of generative AI tools in day-to-day work (like Gemini or AWS Quick)

Preferred

• Hands-on experience building tests and personalized experiences in Adobe Target.
• Familiarity with Adobe Experience Manager (AEM) and Customer Journey Analytics (CJA).
• Experience in subscription, streaming, or telecom eCommerce.
• Experience with AI-driven testing and personalization.

Benefits

• We offer meaningful health perks, including flexible spending accounts, HSA, a 401(k) plan with company match, employee stock purchase plan, career opportunities, and a flexible time away plan. Review a benefits summary here: EchoStar Benefits