Contract - Social Media Contractor

Responsibilities

• Social Publishing & Execution - Execute social media publishing based on a pre-defined content calendar provided by the Caraway team
• - Utilize Nectar to schedule and publish content across social platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
• - Repurpose existing content for secondary channels (e.g., Pinterest), ensuring platform-specific formatting and optimization
• - Ensure accuracy, timing, and quality control of all scheduled content
• - Upload and organize social assets across platforms, including short-form video distribution
• - Support execution of operational initiatives such as giveaways and gifting programs as needed
• - Maintain quality control across captions, tagging, links, and publishing cadence
• Reporting & Performance Tracking - Produce weekly and monthly social performance reports using Nectar and existing templates
• - Track and compile key metrics including reach, engagement, follower growth, and content performance
• - Maintain reporting dashboards and ensure data accuracy

Requirements

• 1–3 years of experience in social media execution, content operations, or digital marketing
• Hands on experience with social media analytics and reporting tools (Nectar, Dash Hudson, Emplifi, or similar)
• Familiarity with native social platform analytics
• Strong working knowledge of Instagram, TikTok, YouTube, Pinterest, and emerging social platforms
• Comfort working in reporting dashboards, spreadsheets, and analytics tools
• High attention to detail and ability to manage repeatable workflows with consistency