Caraway Home | Company Profile, Culture & Jobs

We’re on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with. Simply put, our products are designed to make your life easier and healthier, no matter your level of expertise.

Founded in 2018

New York, New York, USA

128 employees (43 in marketing)

www.carawayhome.com

100% recommend to a friend

100% positive business outlook

People

Marketing leadership

Liz Beerbugglin

Director of Lifecycle Marketing

At the company for 3 months

Hiring activity

Open marketing jobs over time

10 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$70.3M

Last raise

$35M

Series A, 3 years ago

Funding history

Sep 2022

Series A Caraway · $35M

Oct 2021

Debt Financing Caraway · $30M

May 2020

Seed Round Caraway · $5.3M

Mar 2019

Seed Round Caraway

Audience

Monthly website visitors

2.6M

Month over month+181.7%

Quarter over quarter+198%

Top sourceDirect (60.4%)

Ad budget per month$185.6K

Average search rank48.6

Traffic source mix

Direct

60.4%

Search

28.5%

News

The Only Caraway Black Friday Guide You Need — Editor’s Picks, Up to 25% Off

Nov 18, 2025 • Organic Authority

Caraway Is Already Throwing a Black Friday Sale—Shop Must-Have Cookware Up to 44% Off

Nov 11, 2025 • E! News

Caraway introduced a brand-new bar set complete with stainless steel mixology tools for 22% off

Oct 23, 2025 • lehighvalleylive

Links

www.carawayhome.com

Crunchbase

X (Twitter)

Glassdoor

Caraway Home insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2018

Headquarters

New York, New York

Employees

51-200

32% growth last 12mo

Marketing team

43

34% of company

17 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Growing 32% last 12 months · Mid-stage · Last funding 3+ years ago

Trend

2021-06-28 -> 2025-11-24

Headcount (12 months)

+32%

Last funding round

42 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2.6M

Month over month+181.7%

Quarter over quarter+198%

Top sourceDirect (60.4%)

Traffic source mix

Direct

60.4%

Search

28.5%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

46 competitor sites

Search traffic: 64.5K organic clicks / 105.1K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+4,590

Ad budget per month

$185.6K

Average search rank

48.6

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

1 open jobs

Open jobs trend: —

Trend

2023-07-01 -> 2026-02-01

Open jobs growth

—

Biggest role change

—

Marketing team size

Shows saved marketing team size.

43

34% of the company • 17 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 43.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

5 / 5

Work-life balance

5 / 5

Culture

4.5 / 5

Diversity & inclusion

5 / 5

Recommend to a friend

100%

Positive business outlook

100%

Funding

Shows saved funding data.

Total funding

$70.3M

Last raise

Series A

3 years ago

Funding details

Amount raised

$70.3M

Last round

Series A

Last fundraise

3 years ago

News

Shows saved company news.

The Only Caraway Black Friday Guide You Need — Editor’s Picks, Up to 25% Off

Nov 18, 2025 • Organic Authority

Caraway Is Already Throwing a Black Friday Sale—Shop Must-Have Cookware Up to 44% Off

Nov 11, 2025 • E! News

Caraway introduced a brand-new bar set complete with stainless steel mixology tools for 22% off

Oct 23, 2025 • lehighvalleylive

Loading insights...

Headcount +32% year over year

Referral

5.8%

Social

3.7%

Paid referral

1.4%

LinkedIn followers

Follower count and growth

Total followers

32.8K

12-mo growth

+40.5%

Monthly growth

+4%

Salaries

Typical salary range

$75,000 – $90,000

/ yr

Help build salary transparency at Caraway Home

Share your compensation anonymously to see full data.

Contribute

Caraway Home insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2018

Headquarters

New York, New York

Employees

51-200

32% growth last 12mo

Marketing team

43

34% of company

17 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Growing 32% last 12 months · Mid-stage · Last funding 3+ years ago

Trend

2021-06-28 -> 2025-11-24

Headcount (12 months)

+32%

Last funding round

42 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

2.6M

Month over month+181.7%

Quarter over quarter+198%

Top sourceDirect (60.4%)

Traffic source mix

Direct

60.4%

Search

28.5%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

46 competitor sites

Search traffic: 64.5K organic clicks / 105.1K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+4,590

Ad budget per month

$185.6K

Average search rank

48.6

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

1 open jobs

Open jobs trend: —

Trend

2023-07-01 -> 2026-02-01

Open jobs growth

—

Biggest role change

—

Marketing team size

Shows saved marketing team size.

43

34% of the company • 17 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 43.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

5 / 5

Work-life balance

5 / 5

Culture

4.5 / 5

Diversity & inclusion

5 / 5

Recommend to a friend

100%

Positive business outlook

100%

Funding

Shows saved funding data.

Total funding

$70.3M

Last raise

Series A

3 years ago

Funding details

Amount raised

$70.3M

Last round

Series A

Last fundraise

3 years ago

News

Shows saved company news.

The Only Caraway Black Friday Guide You Need — Editor’s Picks, Up to 25% Off

Nov 18, 2025 • Organic Authority

Caraway Is Already Throwing a Black Friday Sale—Shop Must-Have Cookware Up to 44% Off

Nov 11, 2025 • E! News

Caraway introduced a brand-new bar set complete with stainless steel mixology tools for 22% off

Oct 23, 2025 • lehighvalleylive

5.8%

Social

3.7%

Paid referral

1.4%

Total followers

32.8K

12-mo growth

+40.5%

Monthly growth

+4%

Latest open role

Contract Growth Copywriter