Senior Manager, Paid Influencer Strategy at Caraway Home | New York City, NY | $105K/yr – $115K/yr

Senior Manager, Paid Influencer Strategy

New York City, NY (Remote)

$105K/yr – $115K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own and scale paid influencer strategy with testing, partnerships, and performance governance; build scalable creator frameworks across platforms; align with Brand and Growth to drive acquisition and revenue.

Growth infrastructure: define testing, attribution, and reporting around creator-driven growth.
Partnerships & creator management: curate a diverse portfolio, negotiate partnerships, and optimize investments.
Measurement & governance: drive data-backed decisions with performance targets and executive-ready insights.

Job Description

Own the paid influencer roadmap, strategy, and performance against growth goals
Develop testing frameworks across creators, content formats, platforms, and audience segments
Identify new opportunities to drive incremental customer acquisition and revenue
Stay ahead of creator economy trends and recommend strategic investments
Manage channel forecasting, budget allocation, and performance targets
Optimize creator mix, partnerships, and investment strategy to improve efficiency and scale
Deliver executive-ready reporting, insights, and recommendations
Build and manage a diversified creator portfolio across platforms and tiers
Lead negotiations for creator partnerships, usage rights, and long-term agreements
Develop scalable partnership frameworks that balance brand and performance objectives

Partner closely with Brand, Growth, Creative, and Product teams to support launches and business priorities
5+ years of experience in influencer marketing and creator partnerships
Proven experience owning and scaling a paid influencer channel with measurable revenue and acquisition impact
Experience owning influencer partnerships at scale from start to finish
Strong understanding of performance marketing, attribution, incrementality, and measurement methodologies
Experience managing significant influencer budgets and making investment decisions based on business performance
Exceptional analytical and problem-solving skills with the ability to connect channel performance to broader business outcomes
Deep knowledge of the creator economy, platform ecosystems, and emerging social trends
Experience with analytics and reporting tools (Omni preferred)
Thrives in a fast-paced, entrepreneurial environment and is motivated by building scalable growth programs

Caraway Home

5.0 Glassdoor

We’re on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with. Simply put, our products are designed to make your life easier and healthier, no matter your level of expertise.

Founded in 2018

New York, New York, USA

128 employees (43 in marketing)

www.carawayhome.com

100% recommend to a friend