Responsibilities

• Manage day-to-day influencer marketing programs across a diverse client portfolio.
• Source, recruit, onboard, and maintain relationships with content creators and influencers across TikTok, Instagram, ShopMy, LTK, and emerging platforms.
• Negotiate rates, usage rights, gifting terms, and hybrid (flat fee + commission) deals with creators and their representatives.
• Monitor campaign health, content compliance (FTC disclosure, brand guidelines), and performance; implement optimizations to drive growth.
• Manage seeding and gifting campaigns, briefing creators on messaging, deliverables, and timelines.
• Own TikTok Shop setup, product catalog management, and storefront optimization for client accounts.
• Recruit and manage TikTok Shop affiliates and creators; run Shop-specific campaigns, commission structures, and Shop promotions.
• Coordinate livestream (LIVE Shopping) and short-video commerce initiatives with creators.
• Track GMV, order volume, and creator-driven sales performance within TikTok Shop's Seller/Affiliate Center.
• Stay current on TikTok Shop policy, algorithm, and feature updates, advising clients proactively.

Requirements

• 3–4 years of influencer marketing or creator partnership experience (agency or multi-brand experience preferred).
• Preferred hands-on experience managing TikTok Shop — Seller Center, Affiliate/Creator marketplace, and Shop campaigns.
• Proven ability to manage multiple influencer programs simultaneously.
• Strong understanding of influencer platforms and tools (TikTok Creator Marketplace, ShopMy, LTK, Aspire, CreatorIQ, or similar).
• Experience recruiting and negotiating with creators across a range of follower tiers and platforms.
• Excellent verbal and written communication skills, with a client-service mindset.
• Highly organized self-starter who can prioritize and execute in a fast-paced environment.
• Analytical mindset with proficiency in Excel/Google Sheets and reporting dashboards.
• Demonstrated success in building and maintaining strong client and creator relationships.

Benefits

• Flexible, fully remote work environment (with occasional travel for client meetings or industry events).
• Comprehensive benefits package (health, dental, vision, PTO).
• Opportunities for professional development and growth within a high-performing team.