Responsibilities

• Drive efficient subscription growth across iFIT Hardware and App Only by using creator and social programs to increase awareness, acquisition, engagement, and conversion — continuously optimizing investment based on performance and ROI.
• Build social and creator experiences that strengthen engagement and retention, using authentic storytelling, community, and advocacy to deepen member connection with iFIT and support the broader goal of reducing churn.
• Amplify priority go-to-market launches through creator and social, ensuring product, feature, content, partnership, international, and key Tailor launches show up with compelling stories that drive awareness, adoption, and engagement.
• Build iFIT into a culturally relevant, differentiated brand through breakthrough creators, social storytelling, UGC, partnerships, and cultural moments, strengthening association with fitness, AI, personalization, and technology.
• Build a high-performing creator and social engine that moves quickly from insight to execution, uses data to scale what works, and partners seamlessly across Growth, Brand, Creative, Product, PR, CRM, and Analytics.
• Lead the influencer and social strategy for large events, leveraging creators, talent, social content, and cultural amplification to extend the event beyond the room and drive earned reach, awareness, and product interest.
• Own the influencer and social strategy for the iFIT Personal Trainer app, translating business goals into culturally relevant campaigns that drive awareness, acquisition, and engagement.
• Identify, negotiate, and manage partnerships across creators, influencers, talent, and brand advocates, from outreach and briefing through content development, launch, and optimization.
• Develop breakthrough social and creator concepts around product launches, cultural moments, partnerships, and always-on storytelling.
• Build and scale a creator ecosystem that generates authentic content, organic conversation, UGC, and measurable word-of-mouth growth.

Requirements

• 6+ years of experience in influencer, creator, social, or growth marketing, ideally within a consumer brand, technology, fitness, wellness, or subscription business.
• Proven experience building and executing creator and social campaigns that drive measurable business results, not just reach and engagement.
• Strong knowledge of the creator ecosystem, social platforms, emerging trends, and paid and organic amplification strategies.
• Experience managing creator partnerships end-to-end, including sourcing, negotiation, briefing, content development, approvals, and performance optimization.
• Strategic and creative thinker who translates business objectives into ideas people want to watch, share, and talk about.
• Builder's mindset — resourceful, hands-on, comfortable with ambiguity, and quick to move from strategy to execution.
• Data-driven decision maker who uses social, creator, and performance insights to optimize strategy and investment.
• Collaborative team player who thrives in fast-paced, cross-functional environments while operating autonomously.
• Strong communicator and relationship builder who effectively influences stakeholders, creators, agencies, and partners.
• Authorized to work in the United States without sponsorship.

Preferred

• Experience growing a consumer mobile app or subscription business through influencer and social marketing.
• Experience building creator programs or new social channels from 0 to 1 and scaling what works.
• Experience connecting influencer and social activity to app installs, trials, subscriptions, CAC, or LTV.
• Existing relationships across the fitness, wellness, lifestyle, sports, or entertainment creator ecosystem.
• A strong instinct for internet culture and emerging trends, with a track record of identifying opportunities before they become mainstream.