Influencer Marketing Strategy Co-Op

Responsibilities

• Strategic Campaign Development
• Collaborate with Later’s Strategy team to assist with the development of innovative influencer marketing strategies for current and prospective customers.
• Assist in identifying creators aligned with customer goals and present recommendations to clients.
• Assist the Strategy team in developing proposal presentations that will be used for both current customers and future clients.
• Content & Best Practices Creation: Assist the strategy team by developing best-in-class templates and playbooks that will be used across the company to standardize and enhance influencer marketing strategies.
• Campaign Execution & Platform Expertise: Gain hands-on experience in setting up and managing influencer marketing campaigns within the Later Influence platform.
• Analyze campaign performance and contribute to data-driven strategy recommendations.
• Creative & Proposal Development: Work alongside the Strategy team to brainstorm fresh, creative ideas for influencer marketing campaigns and develop compelling proposals for clients.
• Cross-Team & Ad Hoc Support: Provide strategic support across partners and customers as needed, contributing to various projects that advance Later’s influencer marketing expertise.

Requirements

• Currently pursuing a degree in Marketing, Communications, Business, or a related field
• Passion for influencer marketing, social media and entrepreneurship
• Strong problem solving and analytical skills
• Extremely organized & high attention to detail
• Excellent communication and relationship-building skills
• An ability to learn quickly and adapt, and manage priorities effectively
• Scrappy can-do approach to making things happen regardless of challenges
• This position is only open to students currently enrolled in a co-op program through Northeastern University

Preferred

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Benefits

• Stock options and are eligible to participate in various benefits plans as part of their overall compensation package.