Senior Growth Manager, Paid Search

USA (Remote)

$120K/yr – $135K/yrSenior Level5+ years expFull time

Posted 10 days ago

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Job Summary

Own paid media strategy and optimization across search and social, driving profitable growth through data-driven testing, measurement, and cross-channel coordination.

  • Paid media strategy and optimization across search and social
  • Analytics and reporting to inform decision making
  • Cross-channel collaboration with teams to scale campaigns

Job Description

Requirements

  • 5-7 years of experience in paid search and/or paid social or ecommerce or DTC brands
  • Proven track record of scaling paid media profitability
  • Hands-on experience managing Google Ads, Google Shopping/Merchant Center, and YouTube
  • Strong analytical skills with the ability to synthesize data into actionable insights
  • Experience working with larger budgets and complex account structures
  • Comfortable operating in a test-and-learn approach in a fast-paced environment
  • Familiarity with data tools like Omni, Looker, GA4, Northbeam or similar
  • Strong understanding of product feed management and shopping campaign optimization
  • Experience with Amazon is a plus

Benefits

  • Equity : We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
  • 401k : A 3% company match to help you plan for for your future
  • Benefits : Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
  • Parental Leave : Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
  • A Setup that works for you : From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
  • Elevate your Workspace : Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
  • Fully Remote : Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most.
  • Coworking Reimbursement : Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
  • Events + Swag : Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
  • Leveling Up with Caraway : In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations!
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Caraway Home

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We’re on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with. Simply put, our products are designed to make your life easier and healthier, no matter your level of expertise.

Founded in 2018
New York, New York, USA
128 employees (43 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$185.6K
Traffic Source Mix
Search
28.5%
Direct
60.4%
Referral
5.8%
Social
3.7%
Paid
1.4%

Headcount Trend

Current headcount: ~128

Marketing Team

Marketing Team Size
31 (24% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$70.3M
Last Raise
$35M
Series A, 3 years ago

Funding History

  • Sep 2022
    Series A • $35M
  • Oct 2021
    Debt Financing • $30M
  • May 2020
    Seed • $5.3M

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