Director, Paid Search

USA (Remote)

$120K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 10 hrs ago

Job Summary

Lead and grow a Paid Search practice by directing a 4–5-person team and driving enterprise-level, data-driven search programs across client portfolios.

  • Own the strategy, coaching, and professional development across the Paid Search team.
  • Drive integrated search programs and cross-functional collaboration to meet client business goals.

Job Description

Responsibilities

  • Leading and developing a team of 4–5 Paid Search Managers and Associate Directors, providing strategic guidance, coaching, and professional development support
  • Overseeing a portfolio of enterprise Paid Search clients, ensuring flawless execution, retention, growth, innovation, and strategic alignment across accounts
  • Driving integrated, data-informed Paid Search strategies that align to client business objectives, cross-channel initiatives, and overall digital marketing goals
  • Serving as a senior strategic partner and leadership presence across client relationships, providing oversight on recommendations, deliverables, escalations, and long-term growth opportunities
  • Partnering cross-functionally with Client Services, Paid Media leadership, and channel teams to identify opportunities for account growth, operational efficiency, and integrated media strategies
  • Establishing and maintaining testing frameworks, innovation roadmaps, and thought leadership initiatives to evolve client performance and advance Paid Search best practices
  • Ensuring quality assurance, operational excellence, and adherence to department processes and standards across the account portfolio
  • Supporting onboarding and mentorship across the Paid Search team, including training on strategy, communication, business acumen, and platform expertise
  • Contributing to department operations, resource management, process improvements, and strategic initiatives to support continued team and business growth
  • Acting as a strategic advisor to Paid Search leadership by proactively surfacing account opportunities, business risks, team insights, and recommendations

Requirements

  • 7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment
  • 2+ years prior staff management with development and mentoring experience, as well as the ability to navigate difficult personnel situations and conflicts
  • Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns
  • Experience with data analytical tools such as Google Analytics
  • Strong working experience in Google suite, Excel, Asana (project management)
  • Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (multi-location and lead gen preferred)
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Inherent boardroom leadership and the ability to command a room (remotely) and lead a team.
  • A maturity and professionalism appropriate for the size and scale of the teams and accounts we are managing

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
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Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001
El Segundo, CA, US
694 employees (281 in marketing)

Salaries

Posted range

$120K/yr – $130K/yr

Taken straight from the job posting.

See all Wpromote salaries

Traffic Signals

Monthly Visitors
584.9M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%

Headcount Trend

Current headcount: ~684

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Director, Paid Search

Wpromote · USA · Remote