Responsibilities

• Own end-to-end strategy, account setup, campaign execution, and daily optimization across Google Ads, Microsoft/Bing Ads, and Local Search Ads.
• Manage complex multi-location and franchise account structures (3050+ locations), balancing overall brand standards with hyper-local targeting, budget distribution, and local performance goals.
• Drive hands-on daily campaign management, including keyword research, ad copy creation, bid management, A/B testing, audience segmentation, and budget pacing.
• Execute high-volume campaigns across key agency verticals, particularly Ecommerce (PMax, Shopping feeds, ROAS optimization) and Automotive (local inventory ads, lead generation, offline conversion tracking).
• Lead client communication as the strategic and technical lead, providing high-touch client management via email, phone, and video presentations.
• Utilize strong project management and organizational skills to ensure all deliverables, optimizations, and client reports are completed accurately and on time.
• Proactively communicate performance wins, strategic shifts, and optimization opportunities rather than waiting for client direction.
• Collaborate seamlessly with internal cross-functional teams (Omnichannel, Paid Social, Creative, SEO, Analytics, Web Development) to deliver cohesive digital marketing strategies.
• Maintain high attention to detail across budget allocation, campaign settings, ad copy, landing page URLs, tracking tags, and location extensions.
• Analyze performance data using Google Analytics (GA4), Looker Studio (Data Studio), and attribution tools to generate clear, actionable insights for clients.

Requirements

• Location: 100% Fully Remote position.
• Experience: 3+ years of dedicated paid media experience with a primary emphasis on Paid Search (Google Ads, Bing Ads, Local Search Ads).
• Multi-Location Expertise: Proven success managing multi-location or franchise accounts (3050+ locations).
• Vertical Experience: Strong hands-on experience with high-volume accounts in Ecommerce (feed management, Shopping, PMax) and/or Automotive (lead gen, local inventory, dealer network structures).
• Budget Management: Hands-on experience managing $100k+ monthly aggregate client budgets with proven ROI/ROAS results.
• Agency Background: Prior digital marketing agency experience required.
• Personal Attributes: Driven, highly coachable, and eager to apply and grow skills in a fast-paced environment.
• Technical Qualifications: Advanced Google Ads & Microsoft Ads proficiency.
• Google Analytics (GA4) competency.
• Advanced Excel / Google Sheets skills (pivot tables, VLOOKUPs/XLOOKUPs).

Preferred

• Shopping Ads & Feed Management tools (e.g., Feedonomics, DataFeedWatch).
• Display, YouTube, and Programmatic advertising experience.
• Search Ads 360 (SA360), Optmyzr, or TrueClicks experience.
• Google Tag Manager (GTM) setup & conversion tracking.
• Call tracking platforms (CallRail, Invoca, etc.) & offline conversion imports.
• Landing page platforms (Unbounce, Instapage) or Conversion Rate Optimization (CRO) principles.
• Paid social familiarity (Meta, LinkedIn).

Benefits

• Base salary + merit increase based on annual performance review cycle.
• Comprehensive health, dental, and vision coverage.
• Fully remote workforce.
• Generous paid vacation and sick time, including your birthday off & extra time off around major holidays.
• 401(k) retirement plan with employer match.
• Employee advancement opportunities and clear growth paths.