4 days ago
Senior Manager, Affiliate Marketing
Caraway Home
New York City, NY (Remote)Full time$120K/yr – $135K/yr
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Senior Manager, Affiliate Marketing
New York City, NY (Remote)
$120K/yr – $135K/yrSenior Level5+ years expFull time
Posted 4 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale Caraway's affiliate program, driving recruitment, structure, partnerships, and performance across channels, with cross-functional collaboration and data-driven optimization.
- Strategy and recruitment of partners
- Partnerships with publishers and editors
- Performance analytics and cross-functional execution
Job Description
Responsibilities
- Own the end-to-end affiliate program, including strategy, partner recruitment, commission structuring, and performance optimization
- Lead the evolution of the affiliate channel in response to AI-powered search and agentic commerce, developing partnership strategies that increase brand visibility across traditional search, answer engines, AI assistants, and emerging shopping agents
- Manage relationship with our affiliate agency partner
- Manage relationships with affiliate networks (e.g. Impact, Rakuten, ShareASale, CJ) and key individual publisher/media partners
- Identify, recruit, and onboard new affiliate and content partners aligned with Caraway's brand and audience
- Cultivate and own relationships with commerce editors, affiliate publishers, and editorial teams to increase Caraway’s presence in product roundups, gift guides, seasonal moments, and evergreen commerce content that drives long-term affiliate revenue
- Identify, recruit, and onboard new affiliate, publisher, and content partners aligned with Caraway’s brand, audience, and growth strategy
- Collaborate closely with Caraway’s Brand Marketing team and external PR agency to align affiliate opportunities with product launches, campaigns, earned media, seasonal moments, and broader brand storytelling
- Develop and proactively pitch compelling product stories, exclusive offers, and editorial opportunities to commerce publishers, combining a PR mindset with performance marketing to secure high-impact affiliate placements
- Partner closely with the Influencer team to build a seamless bridge between creator partnerships and affiliate/commission-based programs
Requirements
- 5+ years of experience in affiliate marketing, partnerships, or performance marketing, ideally in DTC/e-commerce
- Experience managing affiliate networks and platforms (Impact, Rakuten, ShareASale, CJ, or similar)
- Background in partnerships, PR or communications; with a strong sense of storytelling and what makes a pitch land with editors and publishers
- Strong analytical skills; comfortable working in spreadsheets/dashboards to track performance and identify opportunities
- Excellent relationship-building and negotiation skills
- A self-starter who can operate autonomously and bring structure to an evolving program
- Experience working cross-functionally with influencer, content, or creative teams a plus
- Passion for home, cooking, and non-toxic lifestyle brands is a bonus
Preferred
- Passion for home, cooking, and non-toxic lifestyle brands is a bonus
Benefits
- Equity : We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
- 401k : A 3% company match to help you plan for for your future
- Benefits : Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
- Parental Leave : Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
- A Setup that works for you : From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
- Elevate your Workspace : Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
- Fully Remote : Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most.
- Coworking Reimbursement : Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
- Events + Swag : Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
- Leveling Up with Caraway : In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations!
Caraway Home
5.0 Glassdoor
We’re on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with. Simply put, our products are designed to make your life easier and healthier, no matter your level of expertise.
Founded in 2018
New York, New York, USA
128 employees (43 in marketing)
100% recommend to a friend
Traffic Signals
Monthly Visitors
2.6M
Monthly Google Ads Budget
$185.6K
Traffic Source Mix
Search
28.5%
Direct
60.4%
Referral
5.8%
Social
3.7%
Paid
1.4%
Headcount Trend
Current headcount: ~128
Marketing Team
Marketing Team Size
31 (24% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$70.3M
Last Raise
$35M
Series A, 3 years ago
Funding History
- Sep 2022Series A • $35M
- Oct 2021Debt Financing • $30M
- May 2020Seed • $5.3M