Content Product Marketer

Responsibilities

• Own the evergreen product update motion on X and LinkedIn — from roadmap to finished post
• Concept, script, shoot, and edit launch videos for every meaningful feature release
• Keep shipped features alive with recurring formats: tips, workflows, before/after demos, power-user moments
• Partner with product and design early, so creative is ready the day a feature ships
• Adapt each piece natively per platform — what wins on X rarely wins on LinkedIn as-is
• Use AI tools to move faster: rough cuts, b-roll, captions, voice, motion, variations
• Track what outperforms, kill what doesn't, and turn the winners into repeatable templates
• Work closely with brand, growth, and the social team while owning product storytelling end to end

Requirements

• 3+ years making video content for software or consumer tech brands
• A portfolio of feature launch videos that outperformed organically — bring the links and the numbers
• Fluent in Premiere Pro, CapCut, and DaVinci Resolve
• Strong instinct for hooks, pacing, and the first two seconds
• Can take a dense feature and make it obvious, fast
• Native to X and LinkedIn — you know how each platform rewards video
• High-agency and quick: you ship, read the data, and iterate without waiting to be told

Preferred

• Comfortable behind a camera — lighting, audio, lenses, run-and-gun setups
• Savvy with AI video and creative tools, and opinionated about where they help
• Motion graphics or screen-recording polish (After Effects, Screen Studio, or similar)
• A personal account or side channel where you've grown an audience with your own videos
• You already use Flow

Benefits

• We sponsor H1B, O1, EB1, L1, STEM OPT, and more. We can't guarantee sponsorship for every role, but if we make you an offer we'll make every reasonable effort, with help from our immigration law firm.
• We strongly encourage you to apply even if you don't meet every qualification. The strongest candidates we meet rarely do, so don't exclude yourself prematurely.
• We're committed to a fair and accessible interview process. If you need any accommodations or adjustments, please let us know.