Digital Content Specialist - Communications Specialist 2
Minnesota Department of Human Services
Saint Paul, MN (Remote)
$29/hr - $43/hrIn-houseFull-timeMid level2+ years exp.
9 hrs ago
Content Marketing Manager
New York City, NY (Hybrid)
$90K/yr – $112K/yrMid Level4+ years expFull time
Posted 3 hrs ago
Job Summary
Own and drive the full-funnel content strategy to grow the WELL community and pipeline, leveraging AI-assisted ideation and production, video storytelling, and customer narratives across core pillars.
- Own content strategy from TOFU to conversion aligning with business goals.
- Lead AI-native content creation to scale output while preserving brand voice.
- Oversee video production, channel content, and customer storytelling to fuel growth and thought leadership.
Job Description
Responsibilities
- Full-Funnel Content Strategy : Own content strategy from top of funnel (TOFU) to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
- AI-Native Content Creation : Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output without sacrificing brand voice.
- Video Production & Storytelling : Lead ideation, scripting, filming, and editing of video content for social and other platforms.
- Channel Content Development : Create marquee content and derivative assets for our core content pillars, including guides, tutorials, articles, videos, webinars, case studies, and thought leadership.
- Customer & Client Storytelling : Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
- Mission & Category Storytelling : Partner with IWBI thought leaders to craft narratives that advance IWBI’s broader mission to create healthier buildings and organizations, and position IWBI as the global convener of healthy building experts.
Requirements
- At least 4 years of experience in content marketing, content strategy, and video production,
- Strong video storyboarding, production, and editing skills.
- AI fluency working with Claude, Gemini, and/or other AI tools.
- An agile, self-driven, results-oriented approach to each project.
- Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
- A passion for creating and building.
Benefits
- Medical, Dental & Vision Coverage
- 401(k) Retirement Plan, including employer match (100% vested)
- Life Insurance (Voluntary Life Insurance & AD&D for employee and dependents)
- Short-term and long-term disability
- Health Spending Account (HSA)
- Flexible Spending Account (FSA)
- Commuter Benefits
- Time Off - PTO/VTO Days
- Generous Parental Leave Policy
- Wellness stipend
International WELL Building Institute (IWBI)
4.0 Glassdoor
The International WELL Building Institute (IWBI) is the global authority for transforming health and well-being in buildings, organizations and communities around the world. Our mission is to lead the global movement for putting people first in business decision-making and culture.
Founded in 2016
New York, Iowa, USA
290 employees (8 in marketing)
80% recommend to a friend
Salaries
Posted range
$90K/yr – $112K/yr
Taken straight from the job posting.
The middle of this range ($101K) is 6% above the median base salary for Content Marketing Manager roles in the United States ($95K).
Content Marketing Manager median pay in the United States
Most pay falls between $80K and $109K. Based on 143 salaries.
Marketing Team
Marketing Team Size
8 (3% of company)
Median Tenure
9.4 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
87.6K
Traffic Source Mix
Search
28%
Direct
60.2%
Referral
7.4%
Social
1.1%
Headcount Trend
Current headcount: ~290
News about International WELL Building Institute (IWBI)
Links
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