Responsibilities

• Serve as primary marketing contact for Corporate Banking Region Leaders —understand their growth objectives, market opportunities and devise prospect engagement strategies with Growth Strategist.
• Prepare clear and concise marketing and creative briefs —work with Growth Strategists to distill measurable objectives, strategies and tactics using data and customer insights to drive outcomes.
• Keep the customer at the center of everything we do —serve as the voice of the customer and strive to optimize the client experience across channels and at every touchpoint.
• Lead the flawless project management and execution of integrated marketing programs --from start to finish, drive on-brand, on-strategy, and on-time delivery.
• Drive continuous improvement —test, learn and lead retrospectives including performance analysis, reporting and recommendations to optimize marketing efficiency, effectiveness and reporting.
• Manage budget and expenses –provide timely and accurate estimates and ensure all approved spend is accurately tracked and reported.

Requirements

• Ability to plan, develop and implement comprehensive multi-channel marketing programs
• Self-starter with proven ability to work collaboratively and with a sense of urgency
• Excellent written and verbal communication skills
• Clear thinker with strong project management, prioritization, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Computer proficiency, including MS Office (specifically PowerPoint, Word and Excel)
• Attention to detail
• Minimum 7+ years of marketing experience
• Prior B2B financial services marketing experience
• Familiarity with Salesforce.com, Pardot, Demandbase
• Ability to track web metrics using Adobe Analytics
• Experience with Agile methodologies

Preferred

• MBA or equivalent experience a plus
• Experience with Agile methodologies
• Familiarity with Salesforce.com, Pardot, Demandbase
• Ability to track web metrics using Adobe Analytics

Benefits

• competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .