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Citizens

Brand

3.7
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey. Whether you’re considering banking with us or looking to work with us, you’ll find a customer-centric culture and a supportive, collaborative workforce at Citizens.You’re made ready and so are we. #MadeReady
Providence, Rhode Island, USA
23K employees (491 in marketing)
www.citizensbank.com
69% recommend to a friend
60% positive business outlook

People

Hiring activity

Open marketing jobs over time

45 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$2B

Last raise

$750M

Post IPO Debt, 1 years ago

Funding history

Feb 2025

Post IPO Debt Citizens Bank · $750M

Jul 2024

Post IPO Debt Citizens Bank · $1.3B

Audience

Monthly website visitors
4.9M
Month over month-9.1%
Quarter over quarter-11.6%
Top sourceDirect (63.2%)
Ad budget per month$2.7M
Average search rank44.1
Traffic source mix
Direct
63.2%
Search
28.8%

News

Citizens Snags California Duo In Ongoing Wealth Push
Nov 19, 2025 • Wealth Management
Citizens Bank, N.A. Announces Redemption of Senior Notes
Nov 17, 2025 • Yahoo Finance
First Citizens BancShares Declares Dividends
Oct 23, 2025 • PR Newswire

Links

www.citizensbank.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +3.6% year over year
Referral
6.9%
Paid referral
0.8%
Social
0.1%

LinkedIn followers

Follower count and growth

Total followers

190.3K

12-mo growth

+18.5%

Monthly growth

+1.8%

Salaries

Typical salary range

$68,500 – $100,000

/ yr

Median base

$121,000

Median total

$121,000

Median experience

5 years

Submissions

11

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Open positions45 open marketing positions

Citizens logo

Associate Creative Director One Citizens Squad Lead

Citizens

Westwood, MA (Hybrid)

$125K/yr - $158K/yrIn-houseFull-timeSenior level7+ years exp.
9 days ago
Citizens logo

Investment Banking Associate II

Citizens

Boston, MA

$195K/yr - $200K/yrIn-houseFull-time
2 weeks ago
Citizens logo

Investment Banking Associate II - Defense, Government, Engineering & Industrial Services

Citizens

Charlotte, NC

In-houseFull-time
2 weeks ago
Citizens logo

Product Marketing Partner, Home Equity

Citizens

Westwood, MA (Hybrid)

In-houseFull-timeMid level5+ years exp.
2 weeks ago
Citizens logo

Sourcing Lead Marketing and Customer Collateral

Citizens

Johnston, RI (On-site)

$97K/yr - $125K/yrIn-houseFull-time
3 weeks ago
Citizens logo

Senior Digital Content Partner

Citizens

Westwood, MA (Hybrid)

$80K/yr - $133K/yrIn-houseFull-timeSenior level5+ years exp.
5 weeks ago
View all 45 jobs

Citizens insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
—
Headquarters
Providence, Rhode Island
Employees
10001+
Flat last 12mo
Marketing team
491
2% of company
1 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Flat headcount last 12 months
Trend
2021-06-28 -> 2025-12-01
Headcount (12 months)
+3.6%
Last funding round
13 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
4.9M
Month over month-9.1%
Quarter over quarter-11.6%
Top sourceDirect (63.2%)
Traffic source mix
Direct
63.2%
Search
28.8%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
117 competitor sites
Search traffic: 927.6K organic clicks / 1M paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+15,902
Ad budget per month
$2.7M
Average search rank
44.1
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
4 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

491
2% of the company • 1 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 491.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.7 / 5
Work-life balance
3.8 / 5
Culture
3.7 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
69%
Positive business outlook
60%

Funding

Shows saved funding data.

Total funding
$2B
Last raise
Post IPO Debt
1 years ago
Funding details
Amount raised
$2B
Last round
Post IPO Debt
Last fundraise
1 years ago

News

Shows saved company news.

Citizens Snags California Duo In Ongoing Wealth Push
Nov 19, 2025 • Wealth Management
Citizens Bank, N.A. Announces Redemption of Senior Notes
Nov 17, 2025 • Yahoo Finance
First Citizens BancShares Declares Dividends
Oct 23, 2025 • PR Newswire
6.9%
Paid referral
0.8%
Social
0.1%

Total followers

190.3K

12-mo growth

+18.5%

Monthly growth

+1.8%

2023-08-01 -> 2026-03-01
Open jobs growth
—
Biggest role change
—
Latest open role
Principal Software Engineer