Commerce Marketing Manager, Walmart

Responsibilities

• Collaborate with Sales, Category Leadership, Brand teams, eCommerce, Walmart Marketing, Walmart Connect, and agency partners to develop omni-channel commerce and shopper marketing plans.
• Develop all components of commerce marketing plans, including program objectives, agency briefs, creative development, marketing tactic selection, program execution, and budget management.
• Leverage shopping trends, shopper insights, and retailer capabilities to identify new go-to-market media and communication opportunities.
• Analyze marketing investment performance versus key performance indicators and industry benchmarks to inform optimization and future investment decisions.
• Partner with Brand teams to align marketing investment strategies, creative development, and retail activation opportunities.
• Manage agency resources to ensure successful planning, execution, and delivery of marketing programs.
• Own annual marketing budget allocation and ongoing tracking to optimize marketing investment and ensure alignment with business goals.
• Partner with Walmart Marketing, Merchandising, and Walmart Connect teams to support new item launches, marketing plan development, and program execution.
• Collaborate with eCommerce and Sales teams to deliver digital shelf content optimized to drive sales, share of voice, and repeat purchase.

Requirements

• Bachelor’s degree required.
• 5+ years of experience in Brand, Shopper, Digital, eCommerce, or agency roles within the consumer packaged goods (CPG) industry.
• Experience working with Walmart or a similar large retail customer.
• Expertise in digital marketing and eCommerce, including retailer media platforms, mobile, social, and digital shelf optimization.
• Strong collaboration skills with proven success partnering across Sales, Brand teams, internal marketing functions, agency partners, and retail customers.
• Experience using consumer and shopper data along with marketing performance metrics to optimize plans.
• Experience balancing long-term strategic planning with short-term business needs and managing multiple programs simultaneously.
• Demonstrated curiosity and proactive approach to identifying new opportunities.

Benefits

• - Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• - Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• - Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• - Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities