Chief Marketing and Growth Officer

Responsibilities

• Lead a credit union-wide growth plan that attracts new members, retains existing members, grows loans and deposits and makes Fortera the financial institution members use most.
• Turn strategic priorities into clear plans for each priority market, member group and product, with assigned responsibilities, budgets, timelines and targets.
• Identify where Fortera can compete successfully and focus resources on opportunities that offer lasting value for members and the credit union.
• Maintain a clear growth scorecard, review results regularly with executive leadership and adjust plans when results fall short.
• Lead Vanderbilt Credit Union’s marketing and growth plan. Define priority member groups, reasons to choose Vanderbilt, advertising, digital presence, communications and measures of success.
• Preserve Vanderbilt’s licensed brand identity while using Fortera’s products, technology and resources to provide greater value to members.
• Lead product planning and development using member feedback, competitor research, and business results. Recommend which products to introduce, improve or replace, and work with the responsible executives and Finance to agree on ownership, priorities, costs and goals for member use, growth and financial results.
• Establish a consistent process for evaluating product ideas, building business cases, preparing launches, reviewing results, and retiring products when appropriate.
• Lead coordinated product launches, including advertising, online applications, member communications, and preparation of frontline teams.
• Oversee marketing and the dual-brand strategy for both Fortera and Vanderbilt Credit Union, helping each attract members, build trust and strengthen its presence in the markets it serves.

Requirements

• Bachelor’s degree in marketing, business, finance or a related field, or an equivalent combination of education, training, certifications and relevant professional experience.
• Advanced degree preferred.

Preferred

• Advanced degree preferred.
• Experience in financial services or another complex, regulated consumer business is strongly preferred.