Channel Marketing Specialist

Responsibilities

• Run the agent-facing communication calendar: newsletters, product and appetite updates, rate and underwriting announcements.
• Support product launches and territory expansions with go-to-market plans for agents and RSMs.
• Build and maintain the sales playbook for RSMs: sales plays, product one-pagers, appetite guides, coverage comparisons, objection handling, pitch decks and talk tracks.
• Assist in planning and managing demand generation programs including co-branded promotions with agency partners
• Partner with Distribution on developing training materials to onboard RSMs and agents
• Track and report on enablement program effectiveness and impact on agency production.
• Gather ongoing feedback from agents and internal staff to keep materials current, relevant and genuinely useful in the field.
• Partner with external marketing and advertising partners to develop creative assets for all communications
• Apply AI tools to speed up and improve materials while maintaining brand voice and quality standards

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• 3-5 years of experience in channel marketing and sales enablement or a related role
• Experience in P&C insurance or financial services preferred but not required
• Experience with digital marketing, CRM, marketing automation and AI tools
• Familiarity with an independent sales/distribution channel model and various marketing techniques for engaging agents and partner representatives
• Strong project management skills and track record of working effectively across departments