Channel Marketing Manager (Contract)

Responsibilities

• Channel strategy and program management
• - Set channel strategy and goals, and own the integrated marketing calendar in line with VP priorities and sector GTM plans.
• - Manage channel programs and launches from brief to delivery, including timelines, dependencies, owners and review cycles across internal teams and contractors.
• - Run weekly status check-ins and flag capacity, scope and timeline risks early to the VP of Marketing.
• - Track committed hours and deliverables so staffing and capacity reporting stay accurate.
• Social media
• - Set Highwire's organic social strategy and editorial calendar across LinkedIn, X, Instagram and emerging platforms.
• - Write priority content, including executive, launch and campaign posts. The Senior Marketing Coordinator leads scheduling and publishing.
• - Support executive visibility programs with HWPR, including LinkedIn content for Highwire leadership.
• - Set community engagement guidelines and escalation paths.

Requirements

• 8 years in B2B marketing with direct ownership of social, email and online event channels.
• Advanced HubSpot Marketing Hub experience across workflows, sequences, lead scoring and reporting. HubSpot certifications preferred.
• A track record of building lifecycle and nurture programs that moved leads into pipeline.
• Experience producing webinars and LinkedIn Lives on platforms such as ON24, Zoom Webinars, Goldcast or StreamYard.
• Fluency with social management tools (Sprout Social, Hootsuite or similar) and LinkedIn Campaign Manager.
• Strong analytics skills in GA4 and HubSpot, with the ability to turn data into clear recommendations for senior audiences.
• Strong project management skills across multiple workstreams at once.
• Sharp writing for social, email and event copy.
• Comfort using AI tools across content, workflow and reporting.
• Experience directing contractors and partnering closely with team members on execution, with clear direction and feedback.

Preferred

• HubSpot certifications preferred.
• Agency or professional services experience is a plus.

Benefits

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement