Campaign Marketing Manager

Responsibilities

• Campaign Development, Planning & Execution: Work jointly with Global Integrated Marketing team to develop and implement mutli-channel campaigns that scale and deliver across a variety of digital channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists.
• Campaign Development, Planning & Execution: Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables
• Campaign Development, Planning & Execution: Use AI and technology platforms and leverage data to define high-intent audiences and target them effectively.
• Campaign Development, Planning & Execution: Work with content teams to produce compelling content and messaging that aligns with target ICPs and buying stages within the buyer's journey. Conduct market research and competitor analysis to inform strategic direction
• Campaign Development, Planning & Execution: Collaborate cross-functionally to activate campaign plans in the North America region.
• Campaign Development, Planning & Execution: Work with xDR teams to develop effective strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs like our Monthly Prospecting Weeks to drive more S1 & S2 opportunities.
• Campaign Analysis and Reporting: Monitor campaign performance and adjust strategies based on data and KPIs
• Campaign Analysis and Reporting: Collaborate with campaign specialists to create a culture of ongoing monitoring to track lead flow and analyze campaign performance metrics against targets. Use insights to prepare and present detailed reports with recommendations to refine and improve demand generation strategies.
• Campaign Analysis and Reporting: Prepare and present regular performance reports to stakeholders. Routinely share campaign insights to North America regional marketing and account teams and make recommendations on how to take action with suggested engagement and conversion strategies.

Requirements

• Campaign Development, Planning & Execution: Work jointly with Global Integrated Marketing team to develop and implement mutli-channel campaigns that scale and deliver across a variety of digital channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists.
• Campaign Development, Planning & Execution: Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables
• Campaign Development, Planning & Execution: Use AI and technology platforms and leverage data to define high-intent audiences and target them effectively.
• Campaign Development, Planning & Execution: Work with content teams to produce compelling content and messaging that aligns with target ICPs and buying stages within the buyer's journey. Conduct market research and competitor analysis to inform strategic direction
• Campaign Development, Planning & Execution: Collaborate cross-functionally to activate campaign plans in the North America region.
• Campaign Development, Planning & Execution: Work with xDR teams to develop effective strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs like our Monthly Prospecting Weeks to drive more S1 & S2 opportunities.
• Campaign Analysis and Reporting: Monitor campaign performance and adjust strategies based on data and KPIs
• Campaign Analysis and Reporting: Collaborate with campaign specialists to create a culture of ongoing monitoring to track lead flow and analyze campaign performance metrics against targets. Use insights to prepare and present detailed reports with recommendations to refine and improve demand generation strategies.
• Campaign Analysis and Reporting: Prepare and present regular performance reports to stakeholders. Routinely share campaign insights to North America regional marketing and account teams and make recommendations on how to take action with suggested engagement and conversion strategies.

Preferred

• 5+ years experience in demand generation, B2B marketing, or a related field, preferably in the technology, employee service, customer service or SaaS industry.
• Proven capability in creating and implementing successful demand generation campaigns.
• Strong analytical skills and experience with data-driven marketing.
• Excellent project management skills with the ability to handle multiple projects simultaneously with a strong attention to detail.
• Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau.
• Exceptional communication and collaboration skills.
• Ability to create concise presentations.
• Strategic problem solver with a growth mindset.
• Ability to thrive in a fast-paced, dynamic, constantly evolving environment.