Campaign Manager

Responsibilities

• Manage end-to-end digital campaign execution, including asset collection, trafficking, testing, QA, pacing, optimization, reporting, and delivery across Google Ad Manager, LiveIntent, and other advertising platforms.
• Partner with Account Management to implement and optimize digital media campaigns, establish performance expectations, and leverage the capabilities of Hearst Magazines properties to set programs up for success.
• Monitor and optimize campaign pacing and performance against client KPIs, recommending and implementing adjustments while proactively identifying trafficking, reporting, or delivery issues.
• Coordinate with offshore support teams on trafficking requests and campaign launch requirements, thoroughly reviewing deliverables to minimize errors and protect revenue.
• Analyze and communicate campaign results through internal and external reporting, partnering with Account Managers and Project Managers to develop wrap reports featuring insights, top-performing elements, and recommendations for future campaigns.
• Serve as an ad operations and optimization resource for sales and sales support teams, providing clear guidance on campaign execution, ad technology, and performance.
• Support accurate billing by understanding client requirements, finalizing monthly delivery for reconciliation, and helping Account Management investigate and resolve discrepancies.
• Maintain accurate mappings between internal and third-party systems while staying current on evolving ad technology standards, including ad verification, viewability, programmatic ad serving, and third-party tracking.

Requirements

• 1+ years of experience in digital advertising campaign management, ad operations, or a related area, including hands-on experience with campaign execution, optimization, and reporting.
• Strong analytical skills and proficiency with Microsoft Excel, with the ability to interpret campaign data and translate findings into actionable recommendations.
• This role is based in New York and requires working in the office four days per week as part of our hybrid work model.

Preferred

• Experience with Google Ad Manager is a plus.
• Familiarity with third-party ad servers and technologies such as Google Campaign Manager, Flashtalking, Innovid, and VAST video is preferred.
• Knowledge of HTML, JavaScript, CSS, SQL, or other scripting or development languages is a plus.

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.