Responsibilities

• Develop, implement, and manage email, social and text message marketing campaigns to promote programs across open clubs, new clubs and the fitness vertical.
• Create compelling and targeted content for email and text message marketing, including copywriting, editing, and proofreading.
• Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversion rates, and unsubscribe rates.
• A/B test various elements of campaigns, including subject lines, content, and send times, to optimize performance.
• Manage social media platforms including Facebook and Instagram through Emplifi.
• Support the marketing team with local store programs and promotions across the company.
• Support field operations with POP assets and promotional procurement.
• Assist with reputation management on Google and Facebook.
• Manage Content displayed on gym TVs with Everpass.
• Develop monthly sales & promotion guides to support the gyms.

Requirements

• Bachelor’s Degree in Marketing or related field
• Preferred minimum 2 years in marketing experience
• Experience in setting up and optimizing social, text and email campaigns
• Experience with social media management platforms
• Experience with HubSpot or other email marketing platform
• Expert in organization and project management

Benefits

• Salaried Flexible PTO
• Paid Holidays
• Subsidized health insurance coverage (health, dental, vision) for full time positions
• Employer Paid Basic Life and AD&D
• HSA
• Short-term disability
• Voluntary Supplemental Life Insurance for employee, child, and spouse
• Free gym membership