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Crunch Fitness

Brand · Health, Wellness & Fitness

Company overview

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym. It's a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together.
Founded in 1989
New York, NY, US
7.3K employees (107 in marketing)

Salaries

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People

Hiring activity

Open marketing jobs over time

38 open now

Headcount trend

Company growth over the last 12 months

Headcount +10.7% year over year

Funding

Total funding

$371.1M

Last raise

Private Equity, 5 months ago

Funding history

Oct 2025

Debt Financing Crunch Fitness

Oct 2025

Private Equity Round Crunch Fitness · $350M

Jun 2024

Private Equity Round Crunch Fitness

Jan 2020

Private Equity Round Crunch Fitness

Jul 2019

Private Equity Round Crunch Fitness

Jul 2018

Venture Round Crunch Fitness · $21.1M

Audience

Monthly website visitors
2.1M
Month over month-5.2%
Quarter over quarter-17.8%
Top sourceSearch (53.4%)
Ad budget per month$124.8K
Average search rank47.8
Traffic source mix
Search
53.4%
Direct
38.9%
Referral
6%
Social
1%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

69.4K

12-mo growth

+15.5%

Monthly growth

+1.9%

News

Links