Senior Manager - Franchise Marketing

Responsibilities

• Lead regional local marketing strategy and execution, enhancing brand recognition, consistency, production and performance working cross-functionally with internal and external stakeholders.
• Support and optimize omni-channel marketing plans to help drive leads, sales, and retention, advising on creative, media mix, promotions, investment levels, KPI targets and best practices.
• Serve as primary marketing liaison for regional operations and franchisees, offering strategic guidance and support across paid, owned and earned channels. Utilize the national creative and media strategy, leveraging the national creative and best practice toolkits, and understanding the role of paid/owned/earned media in local marketing plans to provide guidance and recommendations for franchisee’s marketing plans utilizing our centralized agency partner network.
• Strategic platform thinking – proven ability to set and evolve a digital platform roadmap using utilization data and user feedback to prioritize enhancements that drive adoption and asset usage to brand standard considering the user experience.
• Solid understanding of creative development and messaging execution with the ability to translate brand strategy into scalable, on-brand creative templates and assets for franchisee utilization.
• Manage creation of custom local brand assets and collaborate with local media/vendor partners to implement best practices.
• Guide strategic initiatives and ensure alignment with national creative/media strategy and agency partners, collaborating closely with multiple stakeholders to develop integrated marketing campaigns, toolkits and data sharing.
• Manage and mentor one Franchise Marketing Associate, supporting execution and operations for the region, creative automation platform, and team support as needed.
• Deliver ongoing franchisee and corporate staff training through webinars, tools, and best practices sessions.
• Analyze marketing KPIs; provide actionable insights to improve results and identify opportunities. Track record of tying performance to business outcomes, and developing solutions to add additional value to the network through focus and testing rigor.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing, digital marketing, advertising, media and/or account management within a multi-unit business/franchise model a plus.
• Strong organizational, troubleshooting, and problem-solving abilities. Ability to think critically and creatively with a solution-oriented and positive mindset.
• Ability to thrive in a fast-paced environment and manage multiple projects and deadlines simultaneously.
• Confident presentation and interpersonal skills, with the ability to collaborate across teams. Excellent communication skills — written, visual, and verbal.
• Foundational knowledge in developing creative and media strategy, how to translate strategy into strong execution. Creative agency and/or media agency experience a plus. Experience overseeing a digital platform and/or creative asset customization a plus.
• Experience in Word, Excel and PowerPoint. Proficiency in marketing analytics and campaign performance reporting.
• This role is hybrid and must be able to work in the Headquarters office (near Grand Central) in NYC or Dallas, TX (Design District) three days per week.

Preferred

• Creative agency and/or media agency experience a plus.
• Experience overseeing a digital platform and/or creative asset customization a plus.

Benefits

• Generous, flexible paid time off
• 401(k) plan with discretionary matching opportunities.
• Comprehensive medical, dental, and vision benefits – because your health matters
• Health savings and flexible spending accounts
• Basic life and AD&D insurance, plus short-term and long-term disability coverage
• Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
• Education assistance program
• Free Crunch Gym Membership across all our clubs, nationwide
• Milestone Anniversary Recognition program
• Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.