Brand Strategy and Marketing Lead

Responsibilities

• Brand Strategy & Business Planning (40%) - Develop and drive brand strategy for the assigned brand, and play a key role in building the 104Ki (next fiscal year) business plan, including goals, strategies, key initiatives and budget. Lead a team that supports the strategy and executes tactics across model launches, sustainment efforts, brand campaigns, events and partnerships. Own holistic campaign performance management across creative, website, social and other channels, identifying gaps and driving timely countermeasures. Lead the creative agencies supporting the assigned brand and, in partnership with the Dept Head, develop the annual agency scope of work (SOW), including deliverables, staffing (FTEs) and fees, so agency resources match brand priorities. Report progress and results to leadership.
• Creative Development (35%) - Manage and direct development of creative assets for brand campaigns, model launch and sustainment campaigns, regional sales event campaigns and multicultural markets. Attend commercial shoots and provide direction to agencies and vendors on how products are portrayed. Manage the flow of communication with agencies, other departments and associates within AHM.
• Brand Partnerships (10%) - Support brand partnerships and sponsorships (e.g., NHL), covering asset development, event management, and other needs as they arise.
• Special Projects (15%) - Special projects, as assigned (e.g., Export Marketing, LA28, Team USA Bobsled/Skeleton, etc.)

Requirements

• Bachelor's degree in Marketing, Business Management or a related field
• 10+ years of brand marketing or advertising experience; automotive industry preferred
• Proven experience building brand strategy and annual business plans, including goals, budgets and KPIs
• Strong analytical skills; able to assess campaign and business results, pinpoint root causes and turn findings into clear recommendations and countermeasures
• Experience leading creative agencies as the direct client, including scope of work, staffing (FTEs) and fee management
• Current knowledge of creative development across traditional, digital, social, events and brand integrations
• Knowledge of Tier 1, 2 and 3 marketing and experience working with field teams, dealers and DAAs
• Experience leading and developing direct reports; experience supporting multiple brands or departments a plus
• Strong communicator and presenter with senior executives; able to manage multiple projects and budgets, ramp up quickly and adjust as business needs change
• Proficient in Microsoft Office (strong Excel and PowerPoint); comfortable using AI tools such as Microsoft Copilot or ChatGPT; able to turn marketing data into clear recommendations

Preferred

• export or international marketing a plus
• Experience supporting multiple brands or departments a plus

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Other standard benefits as applicable