Brand Partnerships Lead

Responsibilities

• Strategic Vision & Portfolio Strategy: Develop and own the global partnership roadmap for Meta Reality Labs (AI Wearables, VR, emerging tech) to drive product adoption and brand credibility balance high-value existing alliances with bold new strategic bets
• End-to-End Deal Management & Partner Relations: Lead complex, multi-million-dollar deal cycles—from deal structuring and negotiation through activation and renewal—building senior-level relationships across global brands, media properties, and cultural institutions
• Operational Foundations & Scale: Define standardized frameworks, workflows, and governance processes that empower cross-functional teams to rapidly evaluate, prioritize, and activate partnership opportunities at scale
• Measurement & Business Impact: Establish robust performance standards, ROI frameworks, and reporting cadences to evaluate partnership impact against brand equity, consumer reach, and business growth
• Executive Influence & Cross-Functional Leadership: Partner closely with Product Marketing, Creative, Communications, and Legal teams while leveraging demonstrated executive presence to pitch, align, and present strategic business cases to C-level leadership

Requirements

• 12+ years of experience in brand marketing, integrated marketing leadership, or global brand partnerships within a consumer technology company, a premier global brand, or a major media entity
• 12+ years of experience in architecting, negotiating, and closing complex, multi-stakeholder brand partnership deals that drive measurable brand equity, consumer engagement, and commercial impact
• 10+ years of experience directing high-profile sponsorship activations, integrated co-marketing campaigns, and strategic media investments
• Executive Leadership & Influence: Proven track record of leading cross-functional teams and influencing internal C-suite leaders and external executives through data-informed strategy, executive presence, and compelling storytelling
• Frameworks & Measurement: Demonstrated experience designing scalable partnership frameworks, governance processes, and ROI measurement systems across a large, complex portfolio
• Strategic Agility: Proven ability to navigate fast-paced, ambiguous problem spaces, manage competing global priorities, and execute multi-faceted marketing programs with distinct business outcomes
• Creative Evaluation: Experience evaluating and providing actionable feedback on creative assets and brand executions, with a demonstrated ability to evaluate, guide, and uphold world-class creative and brand standards across all partner touchpoints

Preferred

• Proven expertise developing integrated global partnership plans spanning digital platforms, live experiences, and co-branded content
• Experience identifying and structuring new initiatives in emerging or undefined areas, including defining processes, frameworks, and priorities with limited precedent
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Senior strategic business development experience across product, content, and technology initiatives that bridge hardware and software user experiences
• Track record of leveraging audience insights, brand health data, and performance metrics to shape partnership strategy and optimize campaign activations
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to pioneer new partnership categories, revenue streams, or co-marketing models in fast-moving, emerging technology sectors