Brand Manager

Responsibilities

• Drive portfolio growth through a balanced strategy of innovation, renovation, assortment optimization, and lifecycle management, translating consumer, category, and competitive insights into financially viable business opportunities.
• Lead the brand-building processes and ensure the Private Brand Team's efforts are aligned with our portfolio strategy.
• Create and champion brand-strategy and brand building efforts for assigned brands.
• Maintain a strong understanding of category market trends and meet consumer expectations and ever evolving needs.
• Perform comprehensive category and portfolio reviews to analyze sales, penetration, profitability, productivity, margin, customer trends, and competitive dynamics, while identifying opportunities for innovation, assortment optimization, portfolio enhancement, and business growth.
• Meet & converse with contract manufacturers and raw material suppliers to identify new ingredients, technology, and delivery format opportunities.
• Help create and implement sku positioning strategy, label copy and design.
• Work with agency partners, or in-house team to ensure marketing strategy, communication strategy and execution are aligned with brand strategy.
• Develop and present brand or product strategy cross functionally to create marketing campaigns or brand designs.
• Develop brand equity and ensure that products meet brand guardrails and strategy.

Requirements

• Bachelor’s Degree in business, marketing, merchandising or related field; or an equivalent combination of education and experience sufficient to successfully perform the key job requirements.
• 3+ years of experience designing nutritional supplements.
• 5+ years of experience in product innovation, assortment Optimization, brand management, commercialization, and merchandising
• Nutraceutical industry knowledge including high performing brands and ingredients.
• Proficient knowledge in Dietary Supplements in the U.S. (DSHEA) and FDA regulations
• Positive attitude, self-motivated with critical attention to detail, deadlines, and reporting
• Demonstrates an understanding of how customers relate to brands, understands brand guardrails and how products play into the strategy of a brand.
• Ability to influence, develop and maintain collaborative relationships with peers and colleagues across the organization, as well as internal and external clients.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
• Strong verbal and written communication skills (analysis, interpretation, & reasoning)