Senior Brand Manager, HPC Rare Disease

Responsibilities

• Develop and execute the annual peer-to-peer and speaker bureau strategy aligned with brand and business objectives.
• Identify, recruit, train, and maintain a high-performing speaker faculty in partnership with Medical Affairs and cross-functional stakeholders.
• Lead development and execution of national, regional, and local speaker programs to address key educational needs and support appropriate treatment adoption.
• Manage speaker bureau performance, including faculty utilization, program effectiveness, content deployment, and budget oversight.
• Analyze program performance, customer feedback, and field insights to optimize educational impact and customer engagement.
• Lead planning and execution of live and virtual speaker training programs.
• Partner with Legal, Medical, Regulatory, and Compliance teams to ensure compliant execution of all speaker-related activities.
• Partner closely with the Thought Leader Liaison team to gather field and KOL insights and translate those insights into impactful customer engagement strategies and educational initiatives.
• Support development of TLL engagement tools, marketing resources, training materials, and field insight-generation processes.
• Collaborate with brand leadership and TLL leadership to identify emerging trends, educational gaps, and strategic engagement opportunities.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 5+ years of pharmaceutical, biotechnology, or healthcare commercial experience, including HCP marketing, peer-to-peer engagement, speaker programs, congress marketing, and/or customer engagement.
• Demonstrated success developing and executing speaker bureau, peer-to-peer, and KOL engagement strategies that drive customer education and business objectives.
• Experience partnering effectively with Sales, Medical Affairs, Commercial Operations, Legal, Regulatory, and Compliance teams.
• Demonstrated strategic thinking and commercial acumen, with the ability to develop and evolve congress, peer-to-peer, and thought leader engagement strategies aligned to brand objectives, customer insights, and business needs.
• Strong project management, communication, presentation, and stakeholder management skills.
• Experience leading promotional materials and programs through Legal, Medical, and Regulatory review processes.
• Ability to translate customer insights, field feedback, and performance data into actionable marketing strategies and program improvements.
• Launch experience strongly preferred, including development of speaker programs, congress strategies, and HCP engagement initiatives in a pre-launch or launch environment.
• Rare disease, specialty pharmaceutical, hepatology, gastroenterology, or specialty-care experience preferred.

Benefits

• 401(k) plan with company match
• Rewards and recognition program
• Health care benefits (medical, prescription drugs, dental, and vision insurance)
• Short and long-term disability coverage provided
• Plan coverage for domestic partners
• Paid parental leave benefits and adoption assistance
• Tuition reimbursement assistance
• A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year
• Numerous well-being and work/life programs