Senior Director, Brand Marketing, TheraBreath, ARM & HAMMER Toothpastes, Family Brand Toothpastes, Oral Care Professional

Responsibilities

• Set and lead the portfolio strategy for TheraBreath, ARM & HAMMER Toothpastes, Family Brand Toothpastes and Oral Care Professional, aligning brand plans with the 2030 strategy goals and defining priorities across the businesses.
• P&L accountability: Own forecasting, budgeting, and meeting revenue targets, performance and marketing investment decisions, balancing topline growth, profitability, brand health and cost improvement. Prioritize resources across brands and initiatives to support sustainable growth.
• Ensure consistent brand positioning, storytelling, messaging, and creative execution across campaigns, retail, partnerships, and consumer touchpoints.
• Accountable for annual planning, long-range planning and brand forecasting; establish financial targets and performance reviews, assess risks and opportunities, and guide corrective action.
• Influence and align Sales, Global New Products, Operations, R&D, Packaging and Finance around portfolio priorities, customer opportunities and execution plans that drive share, sales and profit.
• Shape innovation priorities with Global New Products and cross-functional partners; oversee commercialization strategies and guide brand teams in developing line extensions that meet consumer and retailer needs.
• Provide strategic direction to brand and inter-agency teams across media, creative and PR. Oversee integrated marketing strategies and investment effectiveness to build awareness, deepen consumer engagement, and drive share and household penetration growth.
• Establish a portfolio performance review discipline using brand and product results, consumer insights, customer trends and media effectiveness to inform decisions and identify growth opportunities.
• Represent the portfolio to the Executive Leadership Team, communicating business performance, strategic recommendations, investment priorities and key risks with clear action plans.
• Lead, coach and develop the marketing team; build leadership capability, delegate accountability to brand leaders, and foster collaboration, succession readiness and execution excellence across the portfolio.

Requirements

• BA/BS required; MBA strongly preferred
• 10+ years in Marketing (CPG preferred)
• Excellence leveraging data, including POS/consumption data, category analysis, shipments, and consumer research, with the ability to translate insights into portfolio strategy, investment decisions and growth plans.
• Experience leading strategic brand and portfolio conversations with Sales, customers and senior/executive leadership.
• Experience owning or significantly influencing revenue, marketing budgets, go-to-market strategy, and business performance.
• Experience with consumer marketing research tools and techniques, translating consumer and customer insights into strategic decisions.
• Experience owning brand or portfolio P&L performance, annual and long-range business planning, and marketing investment allocation.
• Experience setting innovation priorities and leading complex, strategic projects through commercialization and influencing innovation teams on developing long-term pipeline
• Experience leading and developing marketing teams and influencing senior stakeholders, cross-functional partners and agency teams.

Benefits

• As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.