Marketing & Brand Manager

Responsibilities

• Develop and maintain brand standards, messaging, and positioning across all marketing materials.
• Lead branding and marketing launches for new residential communities and properties.
• Create and manage content for social media, websites, email campaigns, print materials, and digital platforms.
• Plan, shoot, and coordinate photography, video, drone footage, virtual tours, and other creative content.
• Manage social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other platforms.
• Develop and execute public relations initiatives, press releases, award submissions, and media outreach.
• Manage website content, community landing pages, SEO, digital advertising, and online listings.
• Develop marketing campaigns through platforms such as Google, Meta, and real estate advertising portals.
• Partner with sales teams on community launches, model homes, broker events, open houses, and promotional materials.
• Oversee signage, branded apparel, promotional materials, vehicle graphics, and other physical brand assets.

Requirements

• 5+ years of marketing and/or brand management experience.
• Experience in residential development, homebuilding, real estate, hospitality, or a related industry preferred.
• Proven experience developing and launching brands for communities, properties, or products.
• Strong content creation, photography/video, social media, and digital marketing skills.
• Experience managing outside agencies, vendors, creative partners, and marketing budgets.
• Familiarity with Adobe Creative Suite and/or Canva, website CMS platforms, CRM systems, and marketing analytics.
• Excellent writing, communication, organization, and attention to detail.
• Strong creative judgment with the ability to maintain consistent brand standards.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Willingness to travel to project locations.