Brand Marketing Manager

Responsibilities

• Brand Strategy & Planning
• Partner with the Sr. Director, Marketing to develop brand strategies and annual brand plans, outlining objectives, tactics, and performance targets.
• Drive key brand initiatives that effectively connect with target audiences across all relevant touchpoints.
• Act as a brand ambassador across the organization, ensuring consistent messaging, visual identity, and positioning across markets and channels.
• Integrated Marketing & Communications
• Develop and execute fully integrated marketing programs that leverage paid, earned, owned and shared media platforms.
• Create channel-specific and audience-specific communication strategies for trade partners, A&D, hospitality, and showrooms.
• Partner with Channel Marketing to ensure cohesive execution across Trade, Global Projects, and eCom channels.
• Oversee the creation, modification and deployment of content across digital platforms, including owned websites, social media, and email.
• Innovation & Product Launch Support

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7 – 10 years of marketing experience, with proven success in brand and channel marketing, preferably in consumer goods, home, lifestyle or design-driven categories.
• Experience managing brands with global or international exposure and understanding cultural differences.
• Demonstrated expertise in integrated marketing campaign development and execution.
• Proven ability to translate brand strategies into actionable marketing plans with measurable results.
• Strong creative instincts with the ability to guide and evaluate creative work.
• Solutions-oriented, entrepreneurial mindset, able to seamlessly flow between high-level strategy and hands-on execution.
• Data-driven mindset with the ability to balance analytics and intuition.
• A strong business acumen and the ability to align brand success with business performance.
• Exceptional communication, presentation, and project management skills.