Brand Manager

Responsibilities

• Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy
• Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category
• Support the Creative team in developing breakthrough campaigns while ensuring cohesive execution across touch-points while effectively engaging with the consumer target
• Support innovation by developing and executing go-to-market launch plans to generate news and excitement for new products
• Leverage market research and consumer insights to inform strategies and identify growth opportunities
• Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning
• Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization
• Identify opportunities for process improvement and upskilling, communicate best practices and implement improvement where needed

Requirements

• 3 to 5+ years of experience in brand management within CPG.
• Strong data analysis skills, with comfort working in syndicated data platforms (e.g., IRI/Circana, SPINS, or Nielsen/NIQ).
• Proven track record of building cross-functional relationships and driving alignment across Marketing, Sales, Finance, Supply Chain, and Operations.
• Experience managing marketing or brand budgets, with a solid understanding of ROI and investment tradeoffs.
• Working familiarity with digital marketing and e-commerce fundamentals (e.g., retail media, digital shelf, paid social) is a plus.
• Education: Bachelor's degree in Marketing, Business, or a related field (required); MBA preferred.
• Advanced Microsoft PowerPoint and Excel skills.

Benefits

• Health Insurance: Medical, Dental, Vision
• 401K with Matching
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
• Others: food trucks every weekday, and quarterly employee appreciation events