Senior Director of Brand Marketing

Responsibilities

• Brand Strategy, Stewardship & Measurement
• Steward and evolve NFF's brand position (purpose, personality, voice and value proposition) and translate brand positioning into campaigns, communications and activations that signal distinct brand value, support growth and inspire engagement
• Define and evolve brand architecture, ensuring clarity in the relationship between programs, products and the NFF master brand
• Set and steward brand and co-brand standards internally and externally and lead brand approvals
• Spearhead brand research; track peer organizations and wider landscape to sharpen differentiation; build and maintain brand health dashboard to track and report on awareness, trust, consideration, engagement and other key indicators across entire audience relationship continuum; bring best practices from leading nonprofit and corporate brands into how NFF works
• Serve as an advisor to the CMO and Executive Leadership Team on high-level brand marketing challenges, risks and opportunities; manage the brand marketing budget, research partners and related agencies, and measure return on brand and partner marketing spend
• Advancement & Corporate Partnership Marketing
• Serve as the strategic marketing partner to Advancement, aligning marketing and advancement strategy across all giving audiences with significant support for corporate partnerships, collaborating closely with the Senior Director of Corporate Partnerships to develop annual partner marketing plan
• With the Senior Director of Corporate Partnerships, establish partner selection criteria aligned with brand fit and reputation, develop benefit package criteria, and help shape partnership proposals
• Write creative briefs and work closely with the Content & Creative team to build a scalable portfolio of marketing offerings that serve as building blocks for Corporate Partnership proposals and sponsorship packages, supporting new partner pitches and partner benefit commitments

Requirements

• Bachelor's degree required; MBA strongly preferred or equivalent experience
• 10+ years of experience in brand marketing, brand strategy or partnership marketing, with experience in both corporate and nonprofit settings; conservation experience preferred
• P&L (Profit & Loss) or general management experience; runs the work like a business owner, not a campaign calendar
• Demonstrated success in brand building and brand health measurement, including tracking studies and dashboards, and in building a partner marketing playbook and function from limited structure
• Demonstrated success developing and supporting corporate partnerships, including shaping partner-facing deals with commercial rigor and a clear understanding of what corporate partners look for in a nonprofit partner
• Track record of conceiving and delivering original brand partnership activations that create value for both partners
• Experience tying marketing to measurable business outcomes, including measuring and valuing sponsorship or partnership marketing and assigning financial value to marketing deliverables
• Proven track record in stewardship and building brand trust
• Demonstrated ability to expand investment through effective marketing, attracting new donors and partners and inspiring existing supporters to give more
• Deep understanding of the creative process and how to bring a brand to life through creative assets and execution

Preferred

• MBA strongly preferred or equivalent experience.