Managing Director, Marketing & Brand

Responsibilities

• Define and steward Robin Hood's voice, point of view, and visual identity across every audience touchpoint, from one-on-one donor materials and events to CEO remarks and digital channels.
• Lead an integrated marketing strategy across donor marketing, campaigns, digital, social, web, email, creative/design, brand collateral, and event-related marketing.
• Build on the team's existing marketing systems, tools, and planning processes to create greater connection across campaigns, content, audiences, channels, and major moments.
• Lead the planning, prioritization, and resourcing of the marketing, digital, and creative function, ensuring the team has the structure, capacity, agency support, and clear decision-making needed to deliver against organizational priorities.
• Provide senior leadership across Robin Hood's digital work, including social, web, content, analytics, executive visibility, and future platform growth, responding to the Board's priorities with Instagram as the first focus and a refined LinkedIn presence close behind.
• Clarify the role of each priority channel, beginning with Instagram as a platform for emotion, culture, talent, and belonging, and LinkedIn as a platform for proof, leadership, credibility, and peer influence.
• Translate Robin Hood's strongest raw material, including proof, people, partners, and moments, into compelling campaigns and content that feel credible, emotionally resonant, useful to Development, and distinctly New York.
• Turn major events and organizational moments, including the Benefit, Investors Conference, Heroes Breakfast, donor campaigns, programmatic work, and leadership activity, into a stronger year-round marketing engine.
• Develop central campaign messaging and collateral that equips staff and board members to speak about Robin Hood's work with one voice.
• Oversee the creative/design function to ensure Robin Hood's visual identity, campaign creative, digital assets, donor materials, and event-related marketing are cohesive, elevated, and strategically connected.

Requirements

• You are a senior marketing leader with at least 12 years of experience across brand, digital, social, campaigns, creative, content, audience growth, and donor or customer engagement, including 8 years of managerial experience.
• You have a clear point of view on brand and voice, along with the discipline to communicate it well and enforce it consistently across a complex organization.
• You think strategically and connect big ideas to practical plans, clear briefs, strong execution, and measurable outcomes, with the judgment to say yes or no based on what is achievable within nonprofit budgets and resources.
• You listen and observe before acting, build on the institutional knowledge already in place, and put the organization's priorities ahead of a personal agenda.
• You are an excellent manager and cross-functional partner who builds trust, clarifies roles, manages resources, and leads through change in a way that feels additive to the team.
• You bring strong creative and editorial judgment, with a clear sense of what makes content meaningful, credible, shareable, and effective.
• You know how to motivate and engage external audiences. Experience with donor-facing or fundraising marketing is a plus.

Preferred

• You know how to motivate and engage external audiences. Experience with donor-facing or fundraising marketing is a plus.
• You appreciate Robin Hood's venture philanthropy model and can bring it to life for sophisticated donors and the broader New York community.

Benefits

• Medical insurance
• Employer-paid covered dental and vision insurance
• Employer-paid life and long-term disability insurance, plus employer-paid Paid Family Leave premiums
• 403(b) retirement plan with employer match, and a 12% employer contribution to a 401(a) retirement plan
• Employer contributions to Health Spending Account (must be enrolled into the High-Deductible Health Plan)
• Pre-tax flexible spending account (FSA) for health care and dependent care expenses
• Paid time off, including 20 days of accrued PTO (prorated for new hires), plus a separate Sick and Safe Leave bank in accordance with NYC's Earned Safe and Sick Time Act
• Paid Parental Leave and NYS Paid Family Leave