Creative Brand Manager

Responsibilities

• Own and evolve Curlfriend Collective's brand voice, messaging, visual identity, and creative standards, and push them forward, not just protect them.
• Develop integrated campaigns supporting product launches, customer acquisition, retention, and brand awareness.
• Build and manage monthly content and campaign calendars across social, email, website, and paid marketing.
• Translate business goals, customer insights, and performance data into strong creative concepts and messaging.
• Bring us ideas we haven't asked for. We want a point of view, not just execution.
• Serve as the brand gatekeeper for customer-facing creative, ensuring copy, visuals, and messaging are consistently on-brand.
• Write high-converting copy for email, digital ads, landing pages, social media, product launches, and other marketing initiatives.
• Collaborate with our internal team and creative agencies to develop, review, and improve advertising, website, and campaign assets.
• Use tools such as Canva, Figma, Adobe Creative Suite, and AI-assisted workflows to efficiently develop creative concepts, briefs, templates, and marketing collateral.
• Coordinate with our founder, media buyer, designers, photographers, video editors, UGC creators, and other creative partners as needed.

Requirements

• Have 5+ years of experience leading in brand identity, e-comm advertising creative, email marketing, copywriting, or a related role.
• Are an exceptional copywriter who can quickly understand, replicate, and sharpen a distinct brand voice with a fun, cheeky edge.
• Have strong visual instincts and a genuine eye for beauty and fashion trends. You notice what's about to be everywhere before it is.
• You catch the small stuff without getting stuck in it, and you can feel when the overall message or creative balance is off, even if you can't immediately say why.
• Push back when the bigger picture isn't working, even if it's faster or easier to just ship it. You'd rather have the uncomfortable conversation than let creative go out that doesn't land.
• Are energized by ambiguity and ownership, not drained by it. You'd rather build the system than wait for someone to hand you one.
• Are comfortable managing your own schedule and workflow as an independent contractor, while staying closely connected to a founder and team who move fast.
• Are comfortable using AI-assisted tools and skills to increase creative output and efficiency without sacrificing quality.
• Have beauty space experience; startup, DTC, or fashion background is a major plus.

Preferred

• Have beauty space experience; startup, DTC, or fashion background is a major plus.