Sleeping Giant NY logo
Sleeping Giant NY

Director of Brand & Marketing

New York City, NY (On-site)

$110K/yr – $130K/yrDirector/Executive5+ years expFull time

Posted 6 hrs ago

Job Summary

Direct Sleeping Giant brand and marketing across eight NYC bars, leading strategy, digital presence, paid media, social, CRM and partnerships to drive traffic and loyalty.

  • Own brand strategy and creative direction
  • Lead digital and paid media across multiple platforms
  • Grow guest database and loyalty programs

Job Description

Responsibilities

  • Get to know what makes each bar special, and make sure its personality comes through in everything we put out
  • Build marketing plans for each bar, partnering with onsite teams to promote events, menu launches and private events, and to drive business during quieter periods
  • Own our digital presence across all platforms, including Google, AI search engines, review sites, our websites and LinkedIn, so our bars are easy to find and well represented
  • Plan, manage and optimize paid campaigns on Google, Meta and other platforms, working directly in the tools and alongside outside partners
  • Lead our Social Media Managers, setting strategy, creative direction and measurable goals across our social channels
  • Grow and engage our guest database through email, SMS and loyalty platforms to drive repeat visits
  • Identify local partnerships and press opportunities that fit each bar’s character
  • Set clear goals, track performance and keep ownership informed on results and industry trends

Requirements

  • 5+ years of marketing experience, including at least 2 in a leadership role, ideally in hospitality, nightlife, lifestyle or a consumer brand
  • Hands-on proficiency with Google Ads, Meta Ads Manager, Google Business Profile, SEO and analytics
  • Experience managing marketing across multiple brands or locations, and directing team members, agencies and freelancers
  • Strong understanding of CRM, email and SMS marketing, and loyalty programs
  • Working knowledge of PR and how to generate publicity; existing media relationships are a plus
  • Comfortable adopting new technology and AI tools, with an understanding of how they’re changing the way guests discover and interact with brands
  • Excellent communicator with a strong eye for photography, design and brand voice
  • Commercially minded and data-driven, able to connect marketing activity to traffic and revenue
  • Highly organized and able to manage priorities across eight distinct bars
  • A genuine understanding of New York’s bar, food and nightlife culture

Benefits

  • Sleeping Giant is a family of bars united by a shared work culture and the chance for employees to grow and explore opportunities.
Sleeping Giant NY logo

Sleeping Giant NY

3.7 Glassdoor

Sleeping Giant NY is a family of independent gastropubs that have grown to become New York City's most beloved bars: Bua (East Village, est. 2004), Wilfie & Nell (West Village, est. 2008), Sweet Afton (Astoria, est. 2009), The Wren (Bowery, est. 2011), The Penrose (Upper East Side, est. 2012), The Bonnie (Astoria, est. 2014) and The Spaniard (West Village, est. 2017). We are proud to serve nearly a million customers each year, navigating the delicate balance between consistency, quality and high volume. Our bars have received accolades from publications such as The New York Times, New York Magazine, The Wall Street Journal and The New Yorker.

New York, New York, USA
60 employees (8 in marketing)
www.sleepinggiantny.com
1% recommend to a friend

Salaries

Posted range

$110K/yr – $130K/yr

Taken straight from the job posting.

See all Sleeping Giant NY salaries

Marketing Team

Marketing Team Size
5 (8% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
46.9%
Direct
19.8%
Referral
9.7%
Social
4.7%
Paid
8.8%

Headcount Trend

Current headcount: ~60
Sleeping Giant NY logo

Director of Brand & Marketing

Sleeping Giant NY · New York City, NY · On-site