Company overview

Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more!At VitaminShoppe.com, our VShoppe app, and in over 780 stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. We’re always exploring fresh ways to bring you the latest trends, healthy living solutions, and trusted expertise, and our in-store Health Enthusiasts® and virtual nutritionists offer a wealth of knowledge.We'll not only guide you on the road to your best self, but help you fuel up for the journey.
Founded in 1977
Secaucus, New Jersey, USA
3.5K employees (88 in marketing)

Salaries

Typical salary range

$115,000 – $130,000

/ yr

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People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +1.1% year over year

Funding

Last raise

Private Equity, 11 months ago

Funding history

Apr 2025

Private Equity Round Vitamin Shoppe

Audience

Monthly website visitors
2.4M
Month over month-4.4%
Quarter over quarter-9.2%
Top sourceSearch (48%)
Ad budget per month$220.8K
Average search rank45.7
Traffic source mix
Search
48%
Direct
45.4%
Referral
4.5%
Paid referral
1.2%
Social
0.8%

LinkedIn followers

Follower count and growth

Total followers

45.7K

12-mo growth

Monthly growth

+0.9%

News

Links