Senior Manager, Marketing Strategy & Operations

Secaucus, NJ (Unknown)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 days ago

Job Summary

Own and accelerate growth initiatives by leading cross-functional marketing programs, PMO governance, and AI-enabled innovation, with responsibility for prioritizing initiatives, coordinating budgets, and partnering with external vendors.

  • Lead growth and transformation workstreams across Marketing and cross-functional teams
  • Drive governance, pilots, and budget visibility to scale new capabilities

Job Description

Responsibilities

  • Growth & Strategic Initiatives
  • Partner with the CMO and Marketing Leadership Team to identify and advance initiatives with the greatest potential to accelerate customer and business growth.
  • Lead high-priority marketing projects that span functions or do not naturally sit within one team.
  • Translate strategic priorities into clear workplans, milestones, owners and outcomes.
  • Identify roadblocks and dependencies early and help teams move from decision to execution faster.
  • Bring together data, external perspectives and internal expertise to help evaluate new growth opportunities.
  • Support business cases, pilots and recommendations for new marketing capabilities and investments.
  • Marketing Transformation & PMO
  • Help drive the marketing transformation agenda and maintain visibility into major initiatives, milestones and outcomes.
  • Establish pragmatic governance and operating rhythms that increase accountability without adding unnecessary process.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications or a related field.
  • 7+ years of experience in marketing, marketing operations, program management, strategy or a related discipline.
  • Experience managing complex cross-functional projects in a retail, consumer, e-commerce or similarly fast-paced environment.
  • Strong project-management skills with the ability to bring structure to ambiguous initiatives and drive follow-through.
  • Comfort working with agencies, technology vendors and external partners.
  • Strong financial acumen and experience supporting budgets, forecasts or resource planning.
  • Excellent written and verbal communication skills, including the ability to create clear executive-level materials.
  • Curiosity about emerging marketing technology, AI and new ways of working.
  • Experience with project-management tools such as Asana, Monday.com, Workfront, Jira or similar platforms.
  • Strong judgment, discretion, problem-solving ability and attention to detail.
The Vitamin Shoppe logo

The Vitamin Shoppe

Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more!At VitaminShoppe.com, our VShoppe app, and in over 780 stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. We’re always exploring fresh ways to bring you the latest trends, healthy living solutions, and trusted expertise, and our in-store Health Enthusiasts® and virtual nutritionists offer a wealth of knowledge.We'll not only guide you on the road to your best self, but help you fuel up for the journey.

Founded in 1977
Secaucus, New Jersey, USA
3.5K employees (88 in marketing)

Marketing Team

Marketing Team Size
70 (2% of company)
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Private Equity, 11 months ago

Funding History

  • Apr 2025
    Private Equity

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$220.8K
Traffic Source Mix
Search
48%
Direct
45.4%
Referral
4.5%
Social
0.8%
Paid
1.2%

Headcount Trend

Current headcount: ~3.5K

Recent News

The Vitamin Shoppe logo

Senior Manager, Marketing Strategy & Operations

The Vitamin Shoppe · Secaucus, NJ · Unknown