Responsibilities

• Develop and implement comprehensive marketing strategies aligned with organizational goals, growth initiatives, and revenue objectives.
• Develop annual and quarterly marketing plans that support patient acquisition, patient retention, and market expansion.
• Collaborate with leadership to establish marketing priorities, budgets, and performance objectives.
• Evaluate marketing initiatives and recommend improvements based on organizational performance and changing market conditions.
• Support strategic planning initiatives through market research, competitive analysis, and growth opportunity identification.
• Coordinate and collaborate with the Chief Technology Officer (CTO) to develop and manage digital marketing strategies designed to increase qualified patient leads and appointments.
• Oversee paid digital advertising initiatives across multiple marketing platforms.
• Monitor campaign performance and optimize marketing investments to maximize return on investment.
• Collaborate with vendors and advertising partners to improve campaign effectiveness.
• Identify new digital marketing opportunities that support organizational growth.

Requirements

• Must live in Florida
• Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred; equivalent experience considered.
• Minimum of five (5) years of progressively responsible experience in marketing, digital marketing, strategic planning, brand management, or a related field preferred.
• Demonstrated experience developing and implementing comprehensive marketing strategies.
• Strong understanding of digital marketing, SEO, website optimization, paid advertising, analytics, and marketing performance measurement.
• Excellent project management, analytical, organizational, and communication skills.
• Experience managing multiple priorities while meeting deadlines.
• Proficiency with Google Workspace, CRM systems, Google Analytics, marketing platforms, and project management software.

Preferred

• Experience in healthcare, wellness, cannabis, medical services, or other regulated industries.
• Experience managing SEO initiatives and website optimization.
• Experience overseeing digital advertising campaigns and marketing budgets.
• Experience presenting marketing performance to executive leadership.
• Experience managing marketing vendors and agency relationships.
• Knowledge of patient acquisition strategies and healthcare consumer behavior.