Associate Vice President of Strategy - Enrollment Marketing

USA (Remote)

$110K/yr – $125K/yrSenior Level8+ years exp

Posted 2 days ago

Job Summary

Lead enrollment strategy for a portfolio of client projects, guiding research-to-insight to shape marketing with a focus on the student journey, while mentoring the strategy team and expanding opportunities across accounts.

  • Own and guide high-value client relationships and strategic direction
  • Embed insight across projects and collaborate across disciplines

Job Description

Responsibilities

  • Partner with creative and account executives in leading high-value client relationships, especially those with complex enrollment marketing needs throughout the funnel.
  • Serve as a senior consultant and thought partner to clients, drawing on insight, data, and industry expertise to guide business and marketing decisions.
  • Provide mentoring and leadership within the strategy group and throughout the firm, focused mostly on the enrollment strategy offer, processes, tools, resourcing and best-practices.
  • Serve as the lead strategist on a portfolio of projects by conducting research, assembling insights, defining and presenting strategy.
  • Develop and refine Ologie’s enrollment marketing offer and integrate it across client work and internal processes.
  • Collaborate with internal leaders to ensure strategic insight is embedded throughout all phases of a project—not just during discovery.
  • Identify opportunities to expand strategic work within existing client relationships and in support of new business efforts.
  • Collaborate closely with Ologie’s research team to develop mix-methods research approaches that yield insight to the student journey.
  • Collaborate with research analysts to review survey and enrollment data, looking for insights that inform marketing opportunities throughout the enrollment funnel.
  • Identify and assemble data-driven personas that can be used to increase marketing effectiveness and inform creative decisions.

Requirements

  • 8+ years of leadership experience in higher education marketing or enrollment strategy roles - agency or consultancy experience preferred.
  • Proven success in developing and delivering marketing strategy for complex organizations, particularly in higher education, fundraising, national non-profits, health systems, or other mission-driven sectors.
  • Exceptional ability to translate research, data, and insight into clear, compelling strategic direction.
  • Strong communicator and presenter with the ability to lead conversations with senior executives and cross-functional teams.
  • Confidence to present in front of large groups of 30 or more individuals.
  • Skilled at building relationships, guiding collaboration, and creating alignment across internal and external partners.
  • Ability to develop, grow and maintain industry visibility and network.
  • Confident in managing teams, budgets, timelines, and competing priorities.
  • A natural leader who models curiosity, humility, inclusion and adaptability.
  • Must be able to perform job duties from a home office setup, which may include prolonged periods of sitting, using a computer, and engaging in virtual communication.

Preferred

  • Bachelor’s degree in marketing, communications, business, or a related field is preferred, but not required.

Benefits

  • health, dental, and vision insurance
  • company-sponsored life and disability insurance
  • optional life insurance
  • mental health support
  • a 401(k) profit-sharing plan with a company match
  • Paid time off includes your own flexible personal time, along with paid holidays throughout the year, including a holiday break (typically up to six days) at the end of December.
  • Ologie is a 100 percent employee-owned company (ESOP).
  • Ologie offers a comprehensive benefit package
Ologie logo

Ologie

Ologie is an employee-owned company built for education. As a marketing and branding agency, we help colleges, universities, and schools build their reputations, recruit new students, and gain philanthropic support.We do this through a digital-first mindset, targeted marketing strategies, and emotional storytelling - all working together to drive tangible results and change lives.

Founded in 1987
Columbus, Ohio, USA
128 employees (64 in marketing)

Salaries

Posted range

$110K/yr – $125K/yr

Taken straight from the job posting.

See all Ologie salaries

Marketing Team

Marketing Team Size
28 (22% of company)
Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
6.2K
Traffic Source Mix
Search
29.5%
Direct
47.6%
Referral
6.1%
Social
15.2%
Paid
1.5%

Headcount Trend

Current headcount: ~127