Brand Manager

Responsibilities

• Generate new product and marketing opportunities by analyzing global POS data, market trends, and competitive landscapes
• Translate complex consumer insights and market performance data into actionable business recommendations and commercial strategies
• Ensure the brand's financial health by proactively identifying cost-saving opportunities and correcting margin discrepancies
• Champion the brand's strategic vision within the core team, inspiring stakeholders to deliver projects on time, on cost, and compliant with quality standards
• Maintain consistent, high-impact representation of the brand across all global consumer touchpoints
• In this role, you will champion the growth and global strategy of your brand portfolio by collaborating closely with cross-functional partners in Product Development, Design, Engineering, and Sales to bring innovative toys to life.
• You will manage the entire product lifecycle from concept to shelf, driving the critical path process to ensure development timelines are met and financial targets are secured.
• Day-to-day, you will oversee the brand’s P&L, direct comprehensive marketing and media briefs, and partner closely with external licensors to align on key milestones.
• You will also use market performance data to unlock new commercial opportunities and deliver high-impact presentations that inspire both internal sales teams and global retail partners.
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Requirements

• Deep understanding of consumer behavior, global markets, toy and entertainment categories, and emerging industry trends
• Proven capability in managing brand P&Ls, running financial models, and identifying drivers of brand profitability
• Strong business acumen with the ability to analyze market share data and synthesize competitive insights
• Experience driving complex, cross-functional project timelines from concept to commercialization
• Outstanding communication skills with a track record of building persuasive stories and presenting to executive-level stakeholders
• Ability to build collaborative partnerships, manage complex stakeholder relationships, and influence teams without direct authority
• Agility to navigate organizational ambiguity and solve complex business problems with a consumer-first mindset

Benefits

• Eligible employees may participate in our comprehensive benefits programs, which may include medical, dental and vision coverage, retirement savings programs, paid time off, paid holidays, wellness resources, life and disability insurance, employee assistance programs, and other company-sponsored benefits.